(1995), Consumer Psychology for Marketing, Edition Routledge, London and New York.Foxal, G. R. e R. E. Goldsmith (1995), Consumer Psychology for Marketing, Edition Routhedge, London.Foxall, G.R. and Goldsmith, R.E. (1995), Consumer Psychology for Marketing, Routledge, London....
Consumer Psychology for Marketing 电子书 读后感 评分☆☆☆ 评分☆☆☆ 评分☆☆☆ 评分☆☆☆ 评分☆☆☆ 类似图书 点击查看全场最低价 出版者:Cengage Learning Business Press 作者:Gordon Foxall 出品人: 页数:304 译者: 出版时间:1998-06-25 价格...
当当上海外文书店旗舰店在线销售正版《预订Consumer Psychology for Marketing》。最新《预订Consumer Psychology for Marketing》简介、书评、试读、价格、图片等相关信息,尽在DangDang.com,网购《预订Consumer Psychology for Marketing》,就上当当上海外文书店旗舰店
Consumer Psychology for Marketing 作者:Gordon R·Foxall/Ronald E·Goldsmith 页数:244 ISBN:9781861522382 豆瓣评分 目前无人评价 评价: 写笔记 写书评 加入购书单 分享到 推荐 我要写书评 Consumer Psychology for Marketing的书评 ···(全部 0 条)
The psychology of how the consumer is influenced by his or her environment (e.g., culture, family, signs, media); The behavior of consumers while shopping or making other marketing decisions; Limitations in consumer knowledge or information processing abilities influence decisions and marketing outcom...
ConsumerPsychology andMarketing Introduction TheAmericanPsychologicalAssociation’sbibliographicdatabase,PsycINFO,providesanessentialresourcefor researchers,faculty,studentsandprofessionalsseekinginformationintheareasofpsychology,behavioralscience andotherrelateddisciplines. ...
Weston Professor of Marketing at the College of Business at the University of Cincinnati. He is a recipient of the Distinguished Scientific Achievement Award of the Society for Consumer Psychology and a Fellow of the American Psychological Association, the American Psychological Society, the Society ...
Are you tapping into Customer Psychology for your marketing? Kahneman popularised System 1 and System 2 decision-making in his book, "thinking fast and slow" - but how can marketers use this Scientific theory in their marketing? Last year I was faced with a fairly every day dilemma, my pa...
From applying the right marketing approach to turning the prospects into leads, a proper grip on the consumers’ psychology is vital for every B2B marketer. The more you get ‘into their minds,’ the better you can connect with them emotionally. Moreover, the more emotionally connected they fe...
Consumer psychology analyzes questions like: How do shoppers choose businesses, products, etc.? What motivates consumers to buy or choose one product over another? How can businesses use marketing to reach their ideal customer? What demographical, environmental, or psychological variables influence purcha...