Consumer Psychology for Marketing(145986) 應用英語系 - 應用英語系 被引量: 29发表: 2012年 Consumer Psychology for Marketing (Book0 VL Crittenden,KD Frankenberger 被引量: 13发表: 1995年 When consumers and brands talk: Storytelling theory and research in psychology and marketing Implications for ...
(1995), Consumer Psychology for Marketing, Edition Routledge, London and New York.Foxal, G. R. e R. E. Goldsmith (1995), Consumer Psychology for Marketing, Edition Routhedge, London.Foxall, G.R. and Goldsmith, R.E. (1995), Consumer Psychology for Marketing, Routledge, London....
Consumer Psychology for Marketing 电子书 读后感 评分☆☆☆ 评分☆☆☆ 评分☆☆☆ 评分☆☆☆ 评分☆☆☆ 类似图书 点击查看全场最低价 出版者:Cengage Learning Business Press 作者:Gordon Foxall 出品人: 页数:304 译者: 出版时间:1998-06-25 价格...
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Consumer Psychology for Marketing 作者: Foxall, Gordon R.; Goldsmith, Ronald E. 页数: 244 ISBN: 9781861522382豆瓣评分 目前无人评价 评价: 写笔记 写书评 加入购书单 分享到 推荐 我来说两句 短评 ··· 热门 / 最新 / 好友 还没人写过短评呢 我要写书评 Consumer Psychology for Marketing...
2. Promo with consumer psychology: Why this works:This offers a different experience — one that plays on the element of scarcityandrewards them for participating. “You’re creating a perception of scarcity. These vouchers are precious, they’re not available in an infinite number and will on...
The psychology of how the consumer is influenced by his or her environment (e.g., culture, family, signs, media); The behavior of consumers while shopping or making other marketing decisions; Limitations in consumer knowledge or information processing abilities influence decisions and marketing outcom...
The psychology of how the consumer is influenced by his or her environment (e.g., culture, family, signs, media); The behavior of consumers while shopping or making other marketing decisions; Limitations in consumer knowledge or information processing abilities influence decisions and marketing outcom...
The psychology of how the consumer is influenced by his or her environment (e.g., culture, family, signs, media); The behavior of consumers while shopping or making other marketing decisions; Limitations in consumer knowledge or information processing abilities influence decisions and marketing outcom...
marketingconsumerpsychology心理学营销消费者 ApplicationGuide PsycINFO ® ConsumerPsychology andMarketing Introduction TheAmericanPsychologicalAssociation’sbibliographicdatabase,PsycINFO,providesanessentialresourcefor researchers,faculty,studentsandprofessionalsseekinginformationintheareasofpsychology,behavioralscience andother...