(1995), Consumer Psychology for Marketing, Edition Routledge, London and New York.Consumer Psychology for Marketing - Foxell, Goldsmith - 1994 () Citation Context ...ods to constitute critical parts of the self and their world. Material goods, therefore, become important to individuals owing to...
Consumer Psychology for Marketing 电子书 读后感 评分☆☆☆ 评分☆☆☆ 评分☆☆☆ 评分☆☆☆ 评分☆☆☆ 类似图书 点击查看全场最低价 出版者:Cengage Learning Business Press 作者:Gordon Foxall 出品人: 页数:304 译者: 出版时间:1998-06-25 价格...
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Consumer Psychology for Marketing 作者:Gordon R·Foxall/Ronald E·Goldsmith 页数:244 ISBN:9781861522382 豆瓣评分 目前无人评价 评价: 写笔记 写书评 加入购书单 分享到 推荐
ConsumerPsychology andMarketing Introduction TheAmericanPsychologicalAssociation’sbibliographicdatabase,PsycINFO,providesanessentialresourcefor researchers,faculty,studentsandprofessionalsseekinginformationintheareasofpsychology,behavioralscience andotherrelateddisciplines. ...
The psychology of how the consumer is influenced by his or her environment (e.g., culture, family, signs, media); The behavior of consumers while shopping or making other marketing decisions; Limitations in consumer knowledge or information processing abilities influence decisions and marketing outcom...
2. Promo with consumer psychology: Why this works:This offers a different experience — one that plays on the element of scarcityandrewards them for participating. “You’re creating a perception of scarcity. These vouchers are precious, they’re not available in an infinite number and will on...
Are you tapping into Customer Psychology for your marketing? Kahneman popularised System 1 and System 2 decision-making in his book, "thinking fast and slow" - but how can marketers use this Scientific theory in their marketing? Last year I was faced with a fairly every day dilemma, my pa...
From applying the right marketing approach to turning the prospects into leads, a proper grip on the consumers’ psychology is vital for every B2B marketer. The more you get ‘into their minds,’ the better you can connect with them emotionally. Moreover, the more emotionally connected they fe...
消费心理学(Consumer psychology).doc,消费心理学(Consumer psychology) I. judgment questions 1, consumer contacts in commercial transactions, whether it is to buy goods or buy services, is an economic behavior. (1) 2, the trading body of business mainly