A marketing strategy is a broad strategy that encompasses everything from how a company positions itself, to the creative, the strategic partners, the media relations, the marketing mix , and the channels and tactics. A marketing strategy refers to a firm's overall game plan for reaching prospe...
attracting leads is a daunting task for any company. Figuring out which way to go about attracting leads is half the battle. Inbound marketing might be your best
Marketers building a plan need to understand the company’s strategy and how it translates into what the company wants to become, how it plans to get there, and how it will reach buyers. In addition to aligning with the strategy in the plan year, the strategy indicates ...
It also became apparent in our discussions with B2B marketers that although they understand the importance of addressing the challenges emerging along the end-to-end marketing value chain—from planning to activation to measurement—most do not yet have a robust plan of action in place. Many are...
Social media holds a lot of power and a lot of sway, and influencers play a big role in that. According to asocial media study, brands are going to spend $15 billion on their influencer marketing strategies by the end of 2022. To break it down even further, 97% of marketers plan to...
B2B customer growth is complex with large accounts, multiple-decision makers, and customized service models. Without a customer growth system, your business growth eventually stalls. This document will guide you through assessing the five areas limiting your customer growth with a plan to get growing...
A digital marketing plan example to help you understand how a B2B company may use the RACE Framework for long-term planning How will this B2B digital marketing plan example help me and my business? Creating a marketing plan can be a daunting task. With so many facets of your business to ...
But often, B2B organizations are not getting the most from today's marketing since they don't have a planned approach based on an integrated inbound marketing plan. To create an infographic showing the latest research on how companies are using inbound marketing, we've researched h...
And if you can’t pinpoint it in your overall business plan, it’s easy for one team to step on the other’s toes. You can make sure that doesn’t happen in your company by defining the separation between your departments so they can work together. The basic relationship between mark...
marketing will be instrumental in shaping a clear path and strategy for recovery, ensuring the business is ready to accelerate with a plan. Finally, during the crisis, marketing is uniquely able to flex (in a way that product development, R&D, strategy, etc. cannot be) and be agile enough...