Our digital marketing plan example considers a B2B manufacturing company in the packaging industry and shows how it uses the RACE Framework to analyze its current successes, outline its improvement goals, and create an actionable plan. Reviewing the example while considering your own company will help...
While it’s well-known that B2B marketing involves multiple touchpoints within the buyer’s journey, understanding the performance of each channel is crucial for seeing the bigger picture. In this section, list the primary channels you’ve used or plan to use, along with their respective KPIs....
An example of behind-the-scenes B2B referral marketing would be a video marketing agency paying a paid ads agency a commission for each client they send over. As clients of paid ads agencies often need video creative, it makes sense for these two types of agencies to become referral partners...
Here’s an example from one of our own B2B emails that OptinMonster has sent to subscribers. This email invited subscribers to register for a free webinar with a live demonstration of OptinMonster. After explaining the basics of the webinar, we provided evidence of just how effective OptinMonster...
Put your agency at the forefront of clients' minds and become a thought leader in your market with our example digital marketing plan.
The following B2B email example shows us how it’s done: 11. Expose your content B2B email marketing campaigns aren’t always about making a sale. You can use them to drive traffic to your content. It’s all part of that core B2B strategy. Making yourself relevant and helping them perfor...
Why is B2B marketing important? B2B marketing is important because many businesses need to inform other businesses about products and services that can support their operations and consumers. For example, if your business creates software that manages payroll, you’ll want to market your product to...
Subject line: The secret to a more effective social marketing plan? Type: B2B Blog Update Campaign Example Goal: Increase blog traffic and educate subscribers When you get started with content marketing, you surely want a great marketing channel to promote your content and increase your reach. In...
We also provide a fully completed B2B brand example (Gray’s Stage Lighting) that you can follow. Our B2B templates work for commercial, industrial, automotive, OEM, packaging, construction, equipment, SaaS, and services.If you work on a B2B brand, click on these images to zoom in ...
(Learn more aboutGDPR and email marketing best practices here). Now that's out of the way, let’s get started! 1. Welcome email template Example provided byBuffer First impressions count. A lot. Therefore, if a subscriber signs up to something, whether it is to receive future blog posts...