StartingupA‘ThefourPs’formthebasisofthemarketingmix.Ifyouwanttomarketaproductsuccessfully,youneedtogetthismixright.Matchthe‘Ps’1to4tothedefinitionsa)tob)a)thecosttothebuyerofgoodsorservicesb)informingcustomersaboutproductsandpersuadingthemtobuythemc)wheregoodsorservicesareavailabled)goodsorservicesthatare...
MarketingMix 5 MarketingMix Developmentofmarketingmix:•1.4P’s•2.6P’s•3.4C’s•4.7P’s 6 MarketingMix •AccordingtoE．J．McCarthy’sBasicMarketingin1960,marketingmixcontainsthefollowingmajorelements(主要因素):(a)product(c)place (b)price(d)promotion 产品策略Productstrategy 定价策略...
什么是营销组合（MarketingMix）1定义 营销组合是为满足顾客需求和企业利润，以最具效益为原则，对产品、价格、促销和渠道四个方面设计和做出决策的一个过程。2重要性 营销组合是企业实施营销活动的基础，其质量决定了营销活动的成败。营销组合的四个元素 产品（Product）定义和策略，定位和策略，影响因素等。价格（...
Marketing Mix 4 P’s Product, Promotion, Price, Place:营销组合的4个P的产品,促销,价格,地点.ppt,Franklin Pierce University Small Business Advisory Group New England Forest Products Description of the Business and History New England Forest Products, lo
1、1marketing mix2the marketing processimplementation and controlmarketing mix decisionsmarketing strategysituation analysis3marketing strategya type of marketing (or attempting to sell through persuasion) of a product to a wide audience isolating broadsegments that make up a market and adapting the ma ...
1、Develop And Manage Marketing StrategiesMARKETING MIX Delivered By: Amy Li Marketing Mix A combination of product, pricing structure, distribution system, and promotional activities which constitute the core of an organizations marketing system. -the 4Ps 市场营销组合是指企业的综合营销方案,即:企业对...
marketing_mix市场营销组合[汇编].ppt,产品 效用 质量 品牌 包装 式样 运送 安装 信用 维修 保证 核心产品 形态产品 附加利益产品 * 精品ppt·实用可编辑 Types of Consumer Products Convenience products(便利品) Product bought by final consumer for personal consum
MARKETINGMIX DeliveredBy:AmyLi 精 1 MarketingMix Acombinationofproduct,pricingstructure,distributionsystem,andpromotionalactivitieswhichconstitutethecoreofanorganization'smarketingsystem.---the‘4Ps’市场营销组合是指企业的综合营销方案，即：企业对自己可控制的各种营销因素（产品质量、包装、价格、服务、广告、渠道和...
“4C” Product产品Product产品 Pricing定价Pricing定价 Placing分销Placing分销 PromotioningPromotioning 促销 CustomerCustomer 顾客 CostCost 成本 ConvinienceConvinience 便利 CommunicationCommunication 沟通 12 MarketingMix •Toreflectserviceproductsandtheserviceelementsof physicalgoods,thetraditionalmarketingmixhasnow ...
What is a Product Mix? Every product is a complex blending of features referred to as the product mix. The assortment of features, the brand name, the various products offered under the brand, and the packaging are all a part of the product mix. ...