Marketing Quotation “Communicationisthemostimportantformofmarketing.”AkioMorita(1921–1999)Co-founderofSony StartingupA‘ThefourPs’formthebasisofthemarketingmix.Ifyouwanttomarketaproductsuccessfully,youneedtogetthismixright.Matchthe‘Ps’1to4tothedefinitionsa)tob)a)thecosttothebuyerofgoodsorservicesb)...
Micromarketing Focusingonsubsegmentsornicheswithdistinctivetraitsthatmayseekaspecialcombinationofbenefits.Thepracticeoftailoringproductsandmarketingprogramstosuitthetastesofspecificindividualsandlocations.3 MarketingMix •Incarryingoutthemarketingfunctions,thefirmneedstohaveamarketingprogramorstrategy.Thisisknownasthe...
5、tions,10,Marketing Mix,With the development of cyber marketing/ online marketing, Philip Kotler in the early of 1990s pointed out 4Cs which is the new theory on marketing mix: (a) consumer -consumers wants and needs (b) cost -cost to satisfy wants and needs (c) convenience -convenienc...
(f)publicrelations 10 MarketingMix •Withthedevelopmentofcybermarketing/online marketing,PhilipKotlerintheearlyof1990’spointed out4C’swhichisthenewtheoryonmarketingmix: •(a)consumer---consumer’swantsandneeds •(b)cost---costtosatisfywantsandneeds •(c)convenience---conveniencetobuy •(...
MARKETINGMIX DeliveredBy:AmyLi MarketingMix Acombinationofproduct,pricingstructure,distributionsystem,andpromotionalactivitieswhichconstitutethecoreofanorganization'smarketingsystem.---the‘4Ps’市场营销组合是指企业的综合营销方案，即：企业对自己可控制的各种营销因素（产品质量、包装、价格、服务、广告、渠道和企业形...
Marketing Mix市场营销策略组合,4P课件.ppt,Discounts Allowances Quantity discounts Cumulative quantity discount Seasonal discount Cash discount Promotional discount 精品 PROJECT Pricing goals Is your main aim to make high profit, to increase sales to gain
1、Develop And Manage Marketing StrategiesMARKETING MIX Delivered By: Amy Li Marketing Mix A combination of product, pricing structure, distribution system, and promotional activities which constitute the core of an organizations marketing system. -the 4Ps 市场营销组合是指企业的综合营销方案,即:企业对...
·实用可编辑 Marketing Mix With the development of cyber marketing/ online marketing, Philip Kotler in the early of 1990’s pointed out 4C’s which is the new theory on marketing mix: (a) consumer ---consumer’s wants and needs (b) cost ---cost to satisfy wants and needs (c) conveni...
mixmarketingpackagesinseperabilitypricing策略 DevelopAndManage MarketingStrategies MARKETINGMIX DeliveredBy:AmyLi MarketingMix Acombinationofproduct,pricingstructure, distributionsystem,andpromotionalactivities whichconstitutethecoreofanorganization's marketingsystem.---the‘4Ps’ 市场场场场合是指企场的场合场场方案...
Marketing Mix: 4 P’s Product, Promotion, Price, Place Product: The SBA Group prioritized on hard wood products for retail. Promotion: The SBA Group prioritized on website development and logo design. Price: The SBA Group thematically emphasized competitive pricing. Place: The SBA Group ...