Jeffrey D.,Hubbard N.J.A model of hotel occupancy performance for monitoring and marketing. Journal of Travel Research . 1994A model of hotel occupancy performance for monitoring and marketing in the hotel industry - Jeffrey, Hubbard - 1994 () Citation Context ... set of measures provides a ...
Marketing shows its importance in every kind of tourist and hotel industry, since it presents itself as a tool that contributes to better management of hotel operations also help in defining appropriate strategies for their development, with the main objective, the increase in financial results....
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With the simple, convenient ability to peruse hotel options online, competition in the hotel and hospitality industry is stiffer than ever. And if you don’t have a strategic digital marketing plan in place, you could be missing out on major opportunities. At NeONBRAND, we have extensive ...
2015. The marketing effectiveness of social media in the hotel industry: A comparison of Facebook and Twitter. Journal of Hospitality & Tourism Research ... XY Leung,B Bai,KA Stahura - 《Journal of Hospitality & Tourism Research》 被引量: 60发表: 2013年 The Marketing Effectiveness of Social...
aShangri-La Hotel is attractive for people who want to work in the hospitality industry, because it has a mature management system ShangriLa旅馆为在好客产业想要工作的人是有吸引力的,因为它有一个成熟管理系统[translate] aHowever, there are some challenges must be faced. Firstly, China become to ...
aDescription industries associated with the hotel industry 描述产业联合旅馆业[translate] aranges 范围[translate] aendoplasmic 内质[translate] ahe usually starts with a sketch in the design period 他在设计期间通常开始以一个剪影[translate] aThe concepts and characteristics of marketing in hospitality indu...
A survey was undertaken among 75 Marketing Managers of the hotel industry in Mauritius. As this is an exploratory study, the survey enabled the researcher to probe into the marketing mix strategies used by hotels during the economic crisis. The information gathered was analyzed using descriptive ...
把握酒店营销策略(Graspthehotelmarketingstrategy) Inrecentyears,China'shotelindustryisinaperiodofrapid development,thenumberofhotels,guestroomnumberincreased yearbyyear,buttheoverallprofitabilityofthehoteldid notappearoverallincreasedtoagreatextent,islargelydue totheinappropriateunderstandingofhotelmarketingstrategy. The...
Furthermore, storytelling facilitates the communication process between the hotels and their customers and it often strengthens customers' attitudes towards the hotel. Both private and business customers are attracted by stories, but it is easier to communicate the story to large groups during a ...