Middle of the funnel (MoFu):Prospects want a solution and consider their options Bottom of the funnel (BoFu):Prospects decide on a solution and become customers Here’s an example of the marketing funnel in action: Imagine you’re selling band merchandise at a concert. There are three general...
It is important to understand that the marketing funnel is not a magic bullet. There is no one perfect version of it either. Some marketing funnels have many stages, while some only have a few. Different actions need to be taken by the consumer and the business for each stage. ...
This step usually entails marketing tactics like loyalty programs and other forms of continued relationships. Finally, the very last of the marketing funnel stages is about turning those loyal customers into brand advocates of your brand. 3 stages of the marketing funnel The traditional funnel model...
And they may fail to sustain the engagement with shoppers unless they pair their upper-funnel campaign with lower-funnel tactics like the remarketing ads that bring them back to the product detail page.You may not be able to predict the steps shoppers take before buying your produc...
The five strategies above can help you optimize your upper-funnel marketing and set your business up for successful lower-funnel tactics. Final Comments As we’ve seen, it is important to focus on filling that top of the funnel with high-quality leads that will eventually turn into customers....
Middle of the funnel (MOFU)– Interest. Bottom of the funnel (BOFU)– Desire and Action. Here are the tactics you can implement in each stage of the funnel: 1. Top of funnel (TOFU) The top of the funnel is the Awareness stage. Your goal is to “open up the funnel,” i.e., in...
Compelling marketing content uses the right topics, formats, and information to appeal to customers at these different stages. This will help your content have an impact and eventually turn your audience into customers. You can check out our guide tobottom-of-funnel marketing strategiesfor examples...
Stages of the Full-Funnel Marketing Strategy To get a better understanding of how a full-funnel marketing strategy works, let’s break down each stage further. Top of the Funnel (TOFU) – Awareness Objective: Attract a wide audience and generate awareness Tactics: Content marketing, social media...
Marketing funnel example The exact tactics that you assign for each stage of your funnel will depend somewhat on your audience, your product or service, and your marketing budget. That said, we can learn a lot from the way Mailchimp, one of the world’s most successful email marketing compan...
3. Bottom of the Funnel (Action) Now, this is how everything was created. Action (conversion/sales) is the ultimate goal of the top and middle of the funnel. At this stage, we must be careful and try converting the already filtered audience. We remove any obstacle they face and clear...