Using Analytics at the Bottom of the Funnel At the bottom of the funnel, data can be a very powerful marketing tool. If you’ve been tracking lead behavior and past results that information can be used to make compelling content that improves your conversion rate. Turn Product Usage Into Tal...
Hubspot may be a fantastic lead capture and inbound marketing tool, but it’s not as well-equipped to handle other facets of marketing. It’s these frustrations you can use for bottom-of-funnel-focused landing pages, ads, and even blog posts. In this case, if you were trying to ...
At the end of the day, it pays to remember that even with the most well-oiled sales funnel, some prospects are going to slip through the cracks. As you continue testing and measuring, remember that conversion rates are only a number — another goal metric in the grand scheme of learning ...
1. Start with a funnel-aware content audit Conduct a content audit for your brand that takes into account the stages of your brand’s sales funnel. Foreach stage in your sales funnel, your content should speak to the prospects there specifically. What does that target audience need to know?
Measuring CRO is an important indicator of the effectiveness of your law firm’s online marketing efforts. CRO directly impacts your revenue and bottom line.How do you go about strengthening your CRO and converting leads into clients? Well, read the information that follows, and we’ll walk you...
Another critical component of a successful sales process is ease of use. A trusty spreadsheet may have worked for sales reps in the past, but the complexities of customer expectations mean that filling cell after cell of steps and tactics is simply too time consuming and limiting. Instead, many...
It’s a top-of-funnel strategy with a top-of-funnel gauge.But, as you know, there are many different parts of SEO.The on-page tactics and the off-page tactics both help to increase your rankings and generate traffic.But on-page SEO takes the cake as the biggest priority among ...
Marketing is getting expensive. Sales is more challenging, and to top it all, the math behind most companies' acquisition strategies is simply unworkable. The state of customer acquisition is appalling. So, what's your only point of leverage? ...
Why? People don't like to be yelled at, and using all caps and/or a lot of exclamation points can rub people the wrong way. Not only are these tactics disruptive, but they look spammy. So, instead of using disruptive tactics like these to stand out in people’s inbo...
Sending customers through your sales funnel from top to bottom requires a masterful approach combining content marketing, PPC ads, and social media marketing. Most of your prospects will drop off before they get to the bottom, which is why bottom-of-funnel customers are so important....