Professor Meidan's book is a comprehensive, state-of-the-art text, clearly discussing the major current problems and issues of marketing financial services. The text is unique in its separate presentation of marketing of insurance products, building societies, credit cards, as well as banking serv...
参考the consumer rules examination of rhetoric and reality marketing financial services消费者规则.pdf,消费者规则? 金融服务 的言辞与 现实”检验 David Knights 英国 UMIST 曼彻斯特管理学院 Andrew Sturdy UMIST 曼彻斯特管理学院、英国巴斯大学管 理学院、英国 Gl
Combining analysis of principles, concepts and techniques with sound practical advice, 'Marketing Financial Services' is ideal for students on degree and postgraduate courses, including Chartered Institute of Bankers. There is also a tutor resource pack to accompany the case studies in this textbook....
(2006). Financial Services Marketing: Empirical evidence on the impact and effectiveness of marketing events: dissertation.Cheng C. S. (2006) Financial Services Marketing: Empirical evidence on the impact and effectiveness of marketing events: dissertation. Available at: http://www.unisg.ch/www/...
Financial Services Marketing features: * Strong international focus: case studies and vignettes representing Asia-Pacific, Europe and the US. * Comprehensive coverage, focusing on both B2B and B2C marketing. * Expert insights into the latest innovations in the sector, from technological developments, ...
Marketing Concept, Its Application By Financial Service Industries (a Case Study Of Broad Bank Nigeria Limited). Project Material in PDF & Doc
summarize research findings on birth order-related personality traits that have potential impact on the financial services industry. Marketing implications for investment firms are discussed in a framework that considers customers’ birth order differences in risk tolerance, patience, financial goals and ...
Your article must reference all sources of external research funding in the acknowledgements section. You should describe the role of the funder or financial sponsor in the entire research process, from study design to submission. Structured abstract ...
Cultural change (a.k.a. flexibility) is also required to switch from a product focus to a morecustomer-centricapproach. Lifestage marketing is more applicable to some products than others. The traditional product focus of financial service providers has typically fueled a very rigid product offering...
'Innovation Marketing' is defined as the process of creating and introducing new products, services, or processes to the market, ranging from incremental improvements to radical new offerings, with the aim of providing significant benefits to customers while being commercially feasible. ...