But one of the major benefits of email marketing versus social media marketing is that with email marketing, you actually own your contact lists. Even if you change email providers or get a different email address, you'll still have access to the same contact list. ...
Single opt-in (SOI):In SOI, a user's email is added to your mailing list as soon as they submit their email address. There is no follow-up confirmation required. SOI is straightforward and can rapidly grow your list. Double opt-in (DOI):DOI adds an extra step. After submitting their...
Benefits of Email Marketing Marketing trends come and go, the most powerful channel for marketers is email marketing. This is because: Wide Reach Email is the currency of web. You have to enter your email address to create your Facebook and Twitter account. Anyone who is online may not ...
Email marketing’s biggest challenge is getting past spam filters. Stricter rules from email providers like Yahoo and Google and spam detection processes can prevent your emails from reaching inboxes if they raise some red flags. Moreover, other issues can prevent emails from arriving even if you...
Cost: Email marketing service providers typically charge by subscriber, which means your cost increase as your list grows. Maintaining your list, and engaging with subscribers will help ensure every subscriber is worth your investment. Going deeper… ...
Tired of receiving email content that wasn’t relevant to their practice, the subscribers opted out or didn’t engage with it. Deloitte stepped into analyze five years’ worth of data in a span of 10 weeks. During this time, they understood the intent for which the healthcare providers had...
Creating an email marketing strategy is the next step. Without a solid strategy in place, you will never be able to reap the benefits. Your strategy should focus on how much you will allocate towards this marketing channel every month, which reporting parameters you will look at to analyze th...
Luckily, the costs associated with email marketing generally start out very low, with most providers offeringaffordable marketing plansthat scale as your email list and your company grows. In terms of time commitment, email marketing can beput on autopilot with email marketing automation, yet stay ...
The goal of email marketing is to increase the number of subscribers your business has, and still maintain loyal customers by keeping in touch with current subscribers on a regular basis so they don’t forget you. Let’s tackle some more of the email marketing benefits in the section below....
As with any other marketing channel, email marketing has pros and cons. Let’s briefly dive into some of the more significant ones:Advantages of Email MarketingThere are plenty of advantages to email marketing. These are just a few of the top benefits to keep in mind. ...