The first reason is that marketers swear by the benefits of email marketing —according to Litmus, 78% of marketers considered emails as a reason for their company’s success. The other reason is that people who have shifted to this marketing strategy have seen impressive results from it. Take...
An in-house platform allows businesses to design, send, and analyze email campaigns internally. Let’s explore the benefits, cons, and costs of using an in-house email marketing platform: The key benefits of using an in-house email marketing software include: Complete control: You will have f...
Creating an email marketing strategy is the next step. Without a solid strategy in place, you will never be able to reap the benefits. Your strategy should focus on how much you will allocate towards this marketing channel every month, which reporting parameters you will look at to analyze th...
The big question is how this change will affect Gmail delivery for your email marketing. Accounts using sign-ups from the past year are exempt, but action is required by year-end for those with a marketing list spanning several years.Google's detailed blog postoutlines the changes, but these...
That’s why email marketing offers so much potential for businesses, especially from a digital marketing stance. Learn why email campaigns are important for your business and what benefits of email marketing await you when you use them. <<Back: How to Create a Marketing Plan Next: How to ...
5 Benefits of Running Email Marketing Campaigns For law Firms Whether you’re getting started with email marketing for legal practice or you want to optimize your performance, here are 5 perks of using email marketing as an attorney. 1. Low-cost marketing channel ...
Dave Kearney
Email marketing is all about sending messages, tracking responses, and keeping up with unsubscribers. If your marketing strategy relies on email, you’ll be glad to know that email marketing remains alive and well. According to the research firmEconsultancy, "Email continues to be a vital compon...
In this article, learn the benefits of email and social marketing, how they differ, and ways to incorporate them into your marketing toolbox. Email vs. social media marketing: what are they useful for? Email marketing is ideal for connecting one-on-one with your existing audience. People mus...
Our Proven Essentials stand in stark contrast to ourUnproven Opportunities, which still have significant risks associated with them and benefits that haven’t fully materialized. Our Proven Essentials also have a risk profile that’s the inverse of ourCompetitive Differentiators—that is, where our Co...