Kotler, P., Kartajaya, H., & Setiawan, I. (2010b). Marketing 3.0: Values-driven marketing. Erlangga. Google Scholar Krishen, A. S., Dwivedi, Y. K., Bindu, N., & Kumar, K. S. (2021). A broad overview of Interactive digital marketing: A bibliometric network analysis. Journal ...
Digital Business and Electronic Commerce Bernd W. Wirtz Part of the book series:Springer Texts in Business and Economics((STBE)) 8901Accesses Abstract By working through this chapter, you will be able to: Bibliography Download references
This research paper examines digital marketing channels (E-mail Marketing, Mobile Marketing, and Social media Marketing) for marketers. It analyzes the effect of these channels on the consumer buying decision process in the Egyptian market in the modern trade sector. The author in the research ...
As Kotler and Armstrong note in my old textbook (emphasis added): As noted earlier, online marketing is the fastest-growing form of direct marketing. Widespread use of the Internet is having a dramatic impact on both buyers and the marketers who serve them. In this section, we examine how...
Book Review: Marketing 4.0: Moving from Traditional to Digital Authors: Philip Kotler, Hermawan Kartajaya, Iwan SetiawanWiley, 2017; ISBN 978-1-119-34120-8 (cloth); ISBN 978-1-119-34106-2 (EPDF) B Zhu,S Kowathanakul 被引量: 0发表: 2018年 Free Download Marketing 4.0: Moving from ...
philip kotler - marketing management英文精品课件.pdf,Marketing Management, Millenium Edition Philip Kotler Custom Edition for University of Phoenix Excerpts taken from: A Framework for Marketing Management, by Philip Kotler Copyright © 2001by Prentice
Kotler, P., Kartajaya, H., Setiawan, I., (2010). Marketing 3.0 –de la produs la consumator şi spiritul uman, Ed. Publica, Bucureşti, p. 21-22. Google Scholar Nickson, 2009 Nickson, C., (2009). The History of Social Networking, January 21, digital trends.com. Google Scholar...
doi:10.1142/9789811216985_0009Milton KotlerTiger CaoSam WangCollen QiaoYuheng ZhangWorld Scientific Publishing Co. Pte. Ltd.World Scientific Book Chapters
Kotler P (1967) Marketing management: analysis, planning, and control. New Jersey: Pearson Prentice Hall Google Scholar Rust RT, Lemon K N, Zeithaml VA (2004) Return on marketing: using customer equity to focus marketing strategy. J mark 68(1):109–127 ...
Kotler, P., K. L. Keller, und F. Bliemel. 2007. Marketing-Management – Strategien für wertschaffendes Handeln. 12. Aufl. München: Addison-Wesley. Google Scholar Kotler, P., und G. Armstrong. 2014. Principles of marketing. 15. Aufl. Boston: Pearson. Google Scholar Kotler, P., ...