Call to Action Writing: Examples from Our Team A/B testing CTAs in your digital marketing is a great way to see what works best for your audience. InAct-On’s email marketing, we’ll often test a more straightforward CTA against something a little more creative, to see how each option ...
With this in mind, we openly encourage our clients to provide good written content as regularly as possible as we move forward with a website. We understand though that writing great content is a skill, and also very time consuming. We find that many of our clients just cannot find the ...
He also explains why creating good content matters more than self-promotional content: You have to show people you understand their struggles, joys, and frustrations. Like a best friend. So, they like hanging out with you. Do It Your Way Most people use platforms like TikTok and Instagram fo...
Some brands make podcasts part of their content marketing strategy to reach people who prefer to listen to content, rather than reading or watching it. Podcasts are also a great way to showcase thought leaders who prefer talking over writing. This content format also provides an opportunity to ...
In order to shed some light on this matter—and to prove to myself that Mr. Tasker's sigh was due to him being stumped and not disappointed—here are 14 content marketing examples to follow in pursuit of fame and greatness. Table of contents: ...
B2C Vs B2B Content Marketing Conversely, B2B content marketers typically make greater use of LinkedIn, long-form collateral, account-based strategies and niche audience development. Sales cycles can take months or years, and customers may have million-dollar requests for proposals (RFPs). LEARN ...
The best way to keep a steady stream of effective content marketing ideas coming is to study other brands that have been successful at it. That’s why we pulled together some of the best content marketing examples from brands around the world. In this article, we’ll cover successful example...
Content marketing reports help you collect, analyze, and present data on your campaign’s effectiveness. Write a report (and access a free template) here!
There’s nothing wrong with creating content around keywords. But, remember, you’re writing for a human audience, not a search engine. Every piece of content you produce should be providing value for your audience and working towards your ultimate business goals. If it’s not, you’re wasti...
Get the content marketing news that brand marketers need to know. Read up on the latest blogging, white paper and podcasting trends.