Branded content goes beyond traditional advertising—it entertains, connects with, and sticks with your audience in ways other marketing just can’t. Here are five reasons to give it a go. 1. Stand out against other pick-me brands Talking to The Washington Post, CEO of Storified and former ...
While content marketing automation is inherently based on predicting what people will like rather than personalizing the experience at an individual level, you can still optimize the experience for users in a variety of ways! “Personalized” emails are one way in which you can compound the effects...
Marketing and Creative Agencies Non-profits and Associations Tourism and Hospitality Education E-Commerce and Retail For Shopify Brands Corporate Intranets Social Media Feeds for Any Industry Compare All Flockler Alternatives Flockler vs. Walls.io ...
Here I’ve selected five of my favourites from this year’s pick (in alphabetical order!). These companies are great examples ofeffective content marketing… and possibly on a shoestring. So we can all learn a thing or two! Daylesford Although not at the low end of the price spectrum (wi...
The internet is full of sites with great content. You probably know of plenty of examples that draw you back for more. As you put together your digital marketing strategy for your brand or e-commerce shop, think about the elements that make those websites great. What’s your favorite ...
Prompt people to share content and tell you more about them. Build a community. UGC campaign round-up As you can see from the above examples, there are many sectors that can take advantage of UGC content. The key is to tap into how people are using or feel about the brand, and ...
Want more content marketing tips, insights, and examples? Subscribe to workday or weekly emails from CMI. Cover image by Joseph Kalinowski/Content Marketing Institute Kim Moutsos Kim Moutsos leads the talented content team at the Content Marketing Institute, where she is vice president of editori...
But don’t worry! In this post, we’ll cover 30 ways that any content marketing manager can break through writer’s block and come up with new ideas for high-value content that resonates with their audience. Be sure to bookmark this post and come back whenever you’re in need of a ...
Where appropriate, marketers can use what is known as hero content as part of the funnel. This is high-value content that aims to drive brand awareness. Although it is created less frequently, it can cause a brand’s message to go viral! Examples of hero content include research studies, ...
To better understand how leading brands approach their content marketing, we have compiled this list of 50 copywriting examples. You can find some excellent ideas among these selections and use them to better design your own content strategies. Examples are included fromlanding pages, websites, ...