An email campaign is a coordinated series of marketing messages delivered to a target audience via email to achieve specific marketing goals. Example uses of these campaigns include getting the reader to learn more about your business by signing up for a webinar or driving more traffic to your ...
Good B2B marketing campaigns deliver value. They provide the answer to a problem, teach the audience something, or sometimes simply entertain. Briefly put, they leave whoever consumes the campaign with a positive emotion and put your brand in a positive light. Your audience also needs to know w...
Why are you running this marketing campaign? What would you like this marketing campaign to achieve for your business? For example, Your goal is to gather customer feedback or content. Your goal should, however, be a SMART (i.e., Specific, Measurable, Attainable, Relevant, Timely) goal. ...
PlayStation’s Drum Award-winning “Live From PS5” campaign isanother standout example of integrated marketing that reignited global excitement. The campaign transformed iconic game moments into playful news segments and deployed them across various channels, including television, digital platforms, and ...
Campaign type: YouTube advertising Slack, the popular team communications platform, released a YouTube ad titled “So yeah, we tried Slack.” With over a million views, this video became a great ad campaign example because of its realistic and humorous messaging. In the video, employees ...
Here’s another marketing brief template example from SmartSheet: This one is a bit more in-depth and captures additional details. For example, it can be helpful to name your competitors and keep them in mind when developing your campaign. Knowing how competition might impact your campaign may ...
For example, a project manager is leading a new marketing campaign for a soda company. The team aligns on a refreshingly creative strategy they’ve never tried before. They could potentially add this strategy to theirbrand toolboxif it performs! In order to validate the success of the campaign...
Your marketing analytics tool makes it easy for you to use this data to perform different types of analysis. For example, you could use predictive marketing analytics to project new customers for a campaign. Marketing analytics software also allows you to create interactive visualizations and dashboa...
Campaign name (utm_campaign):Campaign name refers to the overall campaign you’re running. For example, it could refer to a product launch, a summer campaign, or a particular sale, and be used to group traffic from multiple sources and mediums in the same campaign. ...
And since everything’s online, your whole team can collaborate on campaign tactics in real time. Try TeamGantt for free today, and save time on project setup with this easy marketing plan template! Create your Strategic Marketing Plan in TeamGantt Use Template...