A marketing campaign is a comprehensive course of action to sell and promote something, i.e., either a product, service, or brand. In a marketing campaign, the team may have organized the promotion of goods through printed publications, radio, TV, billboards, banners, trade shows, conferenc...
Uber’s email campaign is very simple, yet tasteful. We love how Uber gets straight to the point in their newsletters. The text is usually very brief with a clear CTA, which is perfect for subscribers who don’t have a lot of time and just skim the message. For those who want to le...
BrandBrand LoyaltyBrand StoriesIntegrated marketing campaign examples Sustainable marketing is a great way to promote the eco-friendly aspects of your company, as long as you get it right It’s natural for a business to use all of its genetic makeup to promote itself and stand out in its ...
Lack of cultural sensitivity.Brands that include diverse perspectives in campaign planning typically avoid offending, alienating or losing potential customers. TheKendall Jenner Pepsi adis a case of in-house insensitivity leading to a classic marketing failure. In the ad, Jenner hands a police officer ...
If you're planning aninfluencer marketingcampaign of your own, you already know the bar is high! As influencer marketing's popularity has grown, many brands have put their own creative spins on this kind of advertising. To give you a sense of the possibilities, we rounded up someexamples of...
After defining a marketing campaign's goal, it's important to consider what media formats and channels will be most effective for reaching a specific segment of consumers. Marketing campaigns are not just about advertising products or services; they can also be used for broader goals, such as ...
Create a Marketing Campaign That Drives Results Launching a marketing campaign doesn‘t have to be difficult. Here‘s how to plan for success. General Marketing16 min read Multichannel Marketing: What It Is and How to Do It Well A strong multichannel marketing strategy meets customers where they...
Transactional emails don’t have a marketing focus, as they tend to serve a single, specific purpose. Types of manual email campaigns A manual email campaign is a batch campaign that is unautomated and often unsegmented, meaning that your brand will use one standard template and send it to...
In 2011, Coca-Cola put 150 popular names on their soda bottles and cans. The“Share a Coke” campaignmade the drinking experience more interactive and personalized. Customers also shared cans with their names online, making “Share a Coke” one of the most successful social marketing campaign ...
Who handles marketing for you? According to Vendasta, 47% of small business owners run marketing entirely on their own. Most of these small businesses don’t have a marketing plan. Before you think, I don’t need one, can you honestly say that your current marketing campaigns generate con...