Philip Kotler defines Marketing 5.0 as “using technology with the ability to imitate humans to create, communicate, deliver and enrich the customer experience throughout the process.The main content of this book is divided into 3 main parts: Part II, which deals with the challenges of the mo...
菲利普·科特勒(Philip Kotler) 美国西北大学凯洛格管理学院国际市场学S. C. 强生荣誉教授,被誉为“现代营销学之父”。他被《华尔街日报》誉为“六位有影响力的商业思想家”之一,所获奖项和荣誉众多,蜚声国际。他获得芝加哥大学经济学硕士和麻省理工学院(MIT)经济学博士学位。其著作被翻译成25种语言,是国际论坛的座...
by PHILIP KOTLER crystal chang| 207页|1.36MB|4次下载| 4.8 (4人评价) 我要评价: 投诉举报 用手机看文档 下载 开通VIP $ USA / $ CAN“Marketing has lost some of its sway in recent years. This provocative book tells how marketing can regain trust and infl uence inside and outside the orga...
This new path defining book by Philip Kotler and colleagues introduces a new concept and marketing strategy: H2H - Human to Human Marketing. It redefines the role of marketing and integrates the concepts of design thinking, service-dominant logic, and d
Marketing From The Perspective Of Marketing Philip Kotler, the world's top marketing master, points out that "marketing is the science and art of developing, maintaining and fostering profitable customer relations". (Philip Kotler) This master reveals the essence of marketing, that is, a ...
Reviews the book "Social Marketing: Improving the Quality of Life," by Philip Kotler, Ned Roberto, and Nancy Lee.LaffertyAssistant Professor of MarketingBarbara A.Assistant Professor of MarketingOrganization & EnvironmentKotler P, Roberto N, Lee N. Social marketing: improv- ing the quality of ...
书名:Marketing 4.0: Moving from Traditional to Digital 作者:Philip Kotler, Hermawan Kartajaya, Iwan Setiawan 内容简介:Marketing 4.0: Moving from Traditional to Digital is the much-needed handbook for next-generation marketing. Written by the world’s leading marketing authorities, this book ...
书名:Marketing 4.0: Moving from Traditional to Digital 作者:Philip Kotler, Hermawan Kartajaya, Iwan Setiawan 内容简介:Marketing 4.0: Moving from Traditional to Digital is the much-needed handbook for next-generation marketing. Written by the world’s leading marketing authorities, this book helps you...
A Pearson Education Company Upper Saddle River, New Jersey 07458 Marketing Management Millenium Edition, Tenth Edition, by Philip Kotler Copyright © 2000 by Prentice-Hall, Inc. All rights reserved. No part of this book may be reproduced, in any form or by any means, without permission in ...
Marketing: An Introductionby Kotler and Armstrong8th edition 2007PaperbackMarketing introduces leading marketing thinking on how customer value is the driving force behind every marketing strategy. Armstrong/Kotler is the first book to frame marketing through the new definition of marketing with the custom...