时尚营销与消费者行为本科课程在时尚行业的背景下教授营销和消费者行为的基本理论。这为学生在时尚营销、消费者行为和相关业务职能方面的研究生学习或职业生涯做好准备。 BA Fashion Marketing and Consumer Behaviour 课程设置 #3 第一年 时尚营销和消费者行为简介 Introduction to Fashion Marketing & Consumer Behaviour ...
The author presents insights that have helped erase his impression that consumer behavior is just another psychology course. The psychological theory, sociological constructs and anthropological hypotheses were not designed primarily...
The psychology of how the consumer is influenced by his or her environment (e.g., culture, family, signs, media); The behavior of consumers while shopping or making other marketing decisions; Limitations in consumer knowledge or information processing abilities influence decisions and marketing outcom...
The psychology of how the consumer is influenced by his or her environment (e.g., culture, family, signs, media); The behavior of consumers while shopping or making other marketing decisions; Limitations in consumer knowledge or information processing abilities influence decisions and marketing outcom...
This digital marketing course from Hubspot is a great intro to AI in marketing. Its six lessons cover everything from AI prompt writing to using predictive analytics to forecast consumer and market trends. And ethical considerations of using AI. The course is taught by Crystal King, a HubSpo...
Consumer Psychology 向学生介绍了消费者行为的科学以及决定消费者行为的心理特征、状态和过程。学生将探索消费者心理学如何影响商业决策。 未来与创新 Futures and Innovation 着眼于当前影响时尚行业的问题,特别是时尚营销和消费者行为。学生将探索各种可能指向未来重要影响因素的趋势指标。本单元允许学生探索学生可以在最后...
The course of Marketing provides an overview of the marketing process, and how it works within the real business context. The aim of the course is to introduce students to the important concepts underpinning the marketing process and the practical tools used by marketers to implement marketing stra...
Neuroeconomics: Study decision-making by combining brain science, psychology, and economics. Image Source Neuromarketing improves various sectors by enhancing customer experiences in retail, shaping perceptions in consumer electronics, boosting patient engagement in healthcare, understanding trust in BFSI, and...
The psychology of how the consumer is influenced by his or her environment (e.g., culture, family, signs, media); The behavior of consumers while shopping or making other marketing decisions; Limitations in consumer knowledge or information processing abilities influence decisions and marketing outcom...
Consumer behavior and customer psychology Both of these boil down to the customer experience (CX) and touch upon a lot of different disciplines within marketing. It can include looking at your sales funnel, changing the design on your site to improve the user experience, and tweaking your custom...