Market Segmentation PPTtoothpaste marketing segmentation ppt
《市场营销专业英语教程》(第15版)第5章Market Segmentation.ppt,* different positioning strategies: be positioned by focusing on their superiority to competitive products based on one or more attributes be positioned by use or application be positioned in
Chapter 7 Market Segmentation, Targeting, and Positioning for Competitive Advantage 目標行銷的三個主要步驟 第一為市場區隔(market segmentation)– 將市場分割成幾個不同的購買群,各有不同的需要與特性,因此必需提供不同的產品與行銷組合。公司必須確認區隔市場的各種方式,然後分析各區隔後的市場 第二是市場選擇...
Marketsegmentation 1.Identifybasesforsegmentingthemarket2.Developsegmentprofiles Markettargeting 3.Developmeasureofsegmentattractiveness4.Selecttargetsegments Marketpositioning 5.Developpositioningfortargetsegments6.Developamarketingmixforeachsegment •Marketsegmentationisdividingamarketintodistinctgroupofbuyersonthebasisof...
Market Segmentation(市场细分)MarketSegmentation Speaker YanHong040620090100 7 chapter MarketSegmentation SegmentingbusinessmarketsSegmentinginternationalmarkets Requirementsforeffectivesegmentation Copyright©2009PearsonEducationSouthAsiaPteLtd 7-2 SegmentingBusinessMarkets •Consumerandbusinessmarketersusemanyof...
market segmentation and data mining市场细分与数据挖掘目录市场细分(market segmentation)含义原理作用条件方法数据挖掘在细分市场中的应用市场细分(market segmentation)是企业根据消费者需求的不同,整个市场划分成不
(market segmentation). (market segmentation). Select one or more market segments to enter Select one or more market segments to enter (market targeting). (market targeting). For each target segment, establish and For each target segment, establish and ...
SegmentationbyOCCUPATION, SOCIALCLASSANDINCOME MarketMapping •Thisisadiagramthatshowstherangeof possiblepositionsfortwofeaturesofaproduct. •Marketmapsshowthepositionofaproductor groupofproductsinthemarketcomparedto otherproducts e.g.aBMWcarismoreluxuriousthanNissanMicra ...
MarketSegmentation TypesofSegmentation:•Segment(general):focusesoncustomerswho shareasimilarsetofwants.•Niche:focusesoncustomerswhoseekadistinct setofbenefits(oftencalledsub-segmentation).•Local:focusesonthewantsofcustomersina specificlocation.•Customerization:focusesoncustomizingthe productorservicetofitthe...
GEOGRAPHICSEGMENTATION地理人口细分 中上收入混合家庭（AmericanDreams）居住地：城市资产：中高档收入年龄：55岁以下子女：混合家庭房屋所有权：自有住房职业：职业教育：一般学院、大学毕业民族：白人、黑人、亚裔、拉美、混合购物地点：从OldNavy买励志光盘读《黑人企业家》杂志看TeleFutura（西班牙语年轻电视台）开雷克萨斯IS...