08-Market-segmentation(ppt文档)Chapter7MarketSegmentationand TargetMarketingStrategies (市场细分与目标市场策略)1 Objectives Marketsegmentation(市场细分)Targetmarketchoosing(目标市场选择)Marketpositioning(市场定位)2 营销战略的核心——STP营销 细分市场（Segmenting）选择目标市场(Targeting)市场定位(Positioning)市场细分...
MarketingsegmentationFromthe8thgroupMarketingsegmentation1MarketingSegmentation Contents Concept TheNeedforMarketSegmentation RequirementsofMarketSegments SegmentationBases ProductPositioningMarketingSegmentation Content2WhatisMarketSegmentation?ThedivisionofamarketintodifferenthomogeneousgroupsofconsumersiscalledmarketsegmentationWhatis...
Market Segmentation PPTtoothpaste marketing segmentation ppt
MarketSegmentation,TargetingandPositioning(英文版)(ppt18页)Theadvantagesofmarketsegmentation Targetmarketselection Differentiation Marketsegmentation Tailoredmarketing mix Opportunitiesandthreats 2020/7/1 2 Theprocessofmarketsegmentationandtarget marketing Thedisaggregatedmarket c1c4 c7 c2 c3 c5 c6 c8 The...
TypesofSegmentation:•Segment(general):focusesoncustomerswho shareasimilarsetofwants.•Niche:focusesoncustomerswhoseekadistinct setofbenefits(oftencalledsub-segmentation).•Local:focusesonthewantsofcustomersina specificlocation.•Customerization:focusesoncustomizingthe productorservicetofitthecustomer’sspecific...
Lecture 3: Market Segmentation, Targeting and Positioning Lecture ObjectivesSegmentation - what/why/how? Target market strategiesPositioning and re-positioning strategies第一页,共二十页。 2The advantages of market segmentationOpportunities and threatsTarget market selectionMarket segmentationTailored marketing ...
Market Segmentation and Targeting第一页,共二十六页。Market Segmentation and TargetMarket SegmentationMarkets can be huge and dive
Chapter7:MarketSegmentation,TargetingandPosition Objective ◦Typesofmarkets◦Consumermarketsegmentation◦Markettargetstrategies◦Globalmarketpositioning Rationalesformarketsegmentation Worldwith200counties 6.3billionpeople HumanNationalcommonalitydifferences 7.1:TheTypesofMarkets Originalmeaningofmarket–aphysicalplace...
《市场营销专业英语教程》(第15版)第5章Market Segmentation.ppt,* different positioning strategies: be positioned by focusing on their superiority to competitive products based on one or more attributes be positioned by use or application be positioned in
Marketsegmentation 1.Identifybasesforsegmentingthemarket2.Developsegmentprofiles Markettargeting 3.Developmeasureofsegmentattractiveness4.Selecttargetsegments Marketpositioning 5.Developpositioningfortargetsegments6.Developamarketingmixforeachsegment •Marketsegmentationisdividingamarketintodistinctgroupofbuyersonthebasisof...