Market Segmentation: Conceptual and Methodological Foundations Modern marketing techniques in industrialized countries cannot be implemented without segmentation of the potential market. Goods are no longer produced an... M Wedel,Wagner A. Kamakura - Kluwer Academic 被引量: 2690发表: 2000年 A critical ...
Market segmentation by personal values and salient product attributes Describes an application of an approach to market segmentation that relies on personal values as the key variable in the underlying prediction model. The use of values in conjunction with 3 more common psychographic variables yielded ...
Management should be aware of the different segmentation variables; most importantly age cohorts, in order to accurately and specifically appeal to the correct target audience. Without the understanding of market segmentation, especially in the management of a marketing department, an organization will ...
Analysis on Market Segmentation and Marketing Strategy of Vegetables Consumption - A Case Study in Changsha The paper has studied the beneficial segmentation status of vegetable consumption market with the statistical methods of factor analysis and cluster analys......
China's market segmentation in China's economic transform ation in a particular stage of the emergence of amarket structure or state.From the perspective of Sociology of organization system theory to the Chinese market segmentation can be found: segmentation of Chinese power market segmentation,market...
on the value of foreign operations; (2) criteria for evaluating foreign investment projects consistent with the firm's cost of capital; and (3) empirical evidence on the extent to which MNCs are affected by capital-market segmentation... R Naumann-Etienne - 《Journal of Financial & Quantitative...
Market segmentation helps to create order: first in your mind, then in your sales department. Often, customers and potential customers are not processed in any discernible order, meaning that valuable company resources are not used efficiently. Market segmentation is the process of dividing the mark...
This study is concerned with a case study of a famine in an economy where internal food markets are generally deemed to have been poorly integrated, ancien regime France. In the century or so before the Revolution, most historians agree that high transport costs and local vested interests inhibi...
Information asymmetry, market segmentation, and the pricing of cross-listed shares: theory and evidence from Chinese A and B shares (1998). Information asymmetry, market segmentation and the pricing of cross-listed shares: Theory and evidence from Chinese A and B shares. Journal of ......
Although the benefits that segmentation offers are well documented, businesses continue to encounter barriers to implementation. This raises an important dilemma. If corporations are to unlock the benefits of segmentation, there are important questions to answer about the nature of these barriers and how...