Bruhn, M. (2002), Relationship Marketing - Management of Customer Relationships, Pearson Education, Harlow.Bruhn, M. (2002). Relationship Marketing: Management of Customer Relationships, Harlow.Bruhn, M. (2002). Relationship Marketing: Management of Customer Relationships. New York: Pearson Education...
In this age of product (24) in which the market fails to perceive any profound difference between products or companies, effective management of customer relationships is critical in achieving a competitive (25) Delivering quality service and achieving high customer satisfaction have been closely (26...
Companygrowthstrategiesmustincludecustomerrelationships-loyaltyandretention!PPT学习交流 2 忠诚度是建立在客户关系和价值上的LoyaltyisBuiltonCustomerRelationshipsandValue •Customerrelationshipmanagement(CRM)•集成的数据库，这种数据库能跨公司和渠道，对客户形成单 一、一致的评估分析Integrateddatabasesthatcreateasingle...
共34页许多行业发展缓慢 Growth is slowing down in many industries竞争加剧 Competition is increasing价格战 Price wars储蓄率增长和需求疲软 Increasing savings rate and slack demand公司发展战略必须包括客户关系:忠诚度和保持力 Company growth strategies must include customer relationships - loyalty and retention!
定义二：CRMisabusinessstrategytoacquireandmanagethemostvaluablecustomerrelationships.CRMrequireacustomer-centricbusinessphilosophyandculturetosupporteffectivemarketing,salesandserviceprocesses.CRMapplicationcanenableeffectivecustomerrelationshipmanagerment,providedthatanenterprisehastherightleadership,strategyandculture.CRM是企业...
The Future Of CRM: A Forrester Perspective How A CRM Strategy Improves the Customer Experience CRM Benefits: How CRM Improves Customer Relationships 8 Ways To Find The Right CRM System For Your Business CRM In 2022: Key To Customer-Centricity In Business...
Discover the importance of customer relationship management (CRM) in corporate wellness and how it can benefit your business. Learn about the advantages of implementing CRM and how it can help you build long-term customer relationships, streamline operat
起源The concept of relationship marketing was first founded by Leonard Berry in 1983. He considered it to consist of attracting, maintaining and enhancing customer relationships within organizations.最早“客户关系营销”概念于1983年由莱昂纳多·贝里提出,包括吸引、维护、提高客户与组织的关系。发展第一次CRM...
Flexible Integrations.Integrating a CRM with your other systems can help develop your customer relationships by reducing the number of manual updates. Integration with a help desk software like ashared inbox,knowledge base, and other tools will give you immediate access to customer data within each ...
CRM includes all aspects in which a company interacts with customers, but more commonly refers to the technology used to manage these relationships. Benefits of CRM A CRM system helps businesses organize and centralize their information on customers, allowing for easier access and customer support. ...