How to manage your Facebook Ads budget in 2024 and what should you pay attention to? Here's what X marketers say on the topic
My biggest piece of advice when managing Facebook ads for clients is to always, and I mean always, ask for creatives from your clients far before you need them. If you have to rely on the client to provide the creative, you never want to be stuck waiting for them to provide creatives...
That said, high frequency is often cited when discussing the drop in performance related to Facebook ads meant to drive conversions. Four factors, more than any other, help determine “high frequency” in this case: 1. Placements used. If you only run ads to News Feed, you may start seei...
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Social media ads are a powerful social media marketing tool.Monitoring Facebook Ads commentsand reacting to them is an inherent part of running campaigns on Facebook or Instagram. We believe that after reading this article, you perceive it as an additional opportunity to boost your ROI and other...
After changing roles in 2022, I did not use Facebook Ads Manager for a few years, and assisted others maintaining the package with minor version updates. In early 2024, when trying to create a new Business Manager for an open-source community, I've learned that my account was restricted ...
For advanced Facebook lead ads campaigns, it's often essential to create tens or hundreds of lead forms. For example, deploying local lead generation campaigns, or running multiple campaigns over multiple Facebook Pages.
Facebook Ads drive huge amounts of traffic and can generate impressive growth for your business. You’re down on Facebook Ads because: You’ve blown large amounts of money on Facebook Ads with little to no results. We completely understand why you might feel that way… Would you believe ...
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I also recommend pairing this post with my book, Amazon Ads for Authors. It'll walk you through everything you need to know about Amazon Advertising step by step — from how to determine the type of ad campaign that will best suit your book to how to optimize your campaigns for profit....