Doing so in a way that is newsworthy is best for making a lasting impression. But it’s not just about making a name for yourself at the beginning of your business. Even established brands look for new and exciting ways to get in front of their ideal audience to maintain brand awareness...
The purpose of this paper is to provide a deeper understanding of the importance of the corporate brand for the business-to-business (B2B) context, specifically concerning the buyer and supplier decision-making processes. The paper provides a literature review on tangible and intangible brand attribu...
Now that LEGO has created an architecture-themed collection, the brand gave architecture lovers the opportunity to explore famous landmarks and recreate their structures with basic geometric blocks. Innovative architecture firm WAY Studio discovered the possibilities of model-making with LEGO’s and used...
The legendary motorcycle brand Harley-Davidson used to design and manufacture motorcycles in the traditional, standardized way. The company, though, faced new challenges in the era of personalization to customize each motorcycle it makes. In response, management optimized its sales and manufacturing proc...
For a simple but significant way to celebrate International Women’s Day, take time out of your day on 8 March to reach out to the amazing women in your life. That could be the mother who raised you, a grandmother who has supplied invaluable pearls of wisdom over the years, a romantic...
be they technology or business focused, so that they’re united and can work together to realize the company’s future vision and reinvent the brand experience. We believe that design thinking is the ideal way to enhance innovation and create a culture of creativity across various products and ...
LinkedIn’s Social Selling Index (SSI) is a tool that measures businesses’ social selling performance on the platform. It considers four factors: establishing a personal brand, finding the right people, engaging with insights, and building relationships. By knowing your SSI score, y...
What is a basic pattern? A basic pattern, also known as a block pattern, corresponds directly to body measurements and has no wearing ease. Basic patterns are critical for achieving fit consistency across a brand. Consistency in fit means that your customer can buy their size with confidence ...
Building an inclusive, welcoming space on campus for gaming enthusiasts with Lenovo Esports solutions and services.
(2013), which he describes as a lonely planet guide to the maker movement. one of the many other makers he met along the way was eric stackpole, who was tinkering with a submersible robot. david and eric went on to cofound openrov, an open source underwater robot, funding the initial...