“It builds trust in your customers if they feel like you have a clear, consistent point of view,” says Ky Allport, creative director of branding agencyOutline. According to Ky, the best way to maintain a consistent brand identity is to create a thoughtful and comprehensive brand guide. “...
Omsom’s wordmark is meant to evoke flames and take up physical space, just as its brand voice is fiery and proud. “We wanted to echo the brand’s concept in its visuals and then reiterate that in the brand guidelines, because you might not know that, even though you could feel it...
Boost internal engagement: Everyone on your team can access and use your brand guidelines, not just your creative teams. This gives all employees a greater sense of ownership and the ability to create on-brand messages, designs, and customer experiences independently. Improve consistency: Guidelines...
2. Use logo guidelines to create a recognizable brand signature Brand story aside, your logo, the visual identity of your business is the most important part of your brand. It’s the one thing that everyone should immediately recognize as belonging to you, and only you. To make a logo ins...
A brand style guide prevents lots of future headaches as you scale your business. Walk through how you can create your brand guidelines in a few hours!
Element 2: Logo guidelinesYou may know what color your logo should be, but do you know how it’s going to look in different environments? This section of your brand style guide ensures your logo is used in the way you intended. It also prevents mistakes—like stretching, altering, ...
This brand guidelines section ensures a consistent communication style across various channels, be it offline billboards or targeted email campaigns. How to create a style guide for your brand: 8 tips From massive brands like Nike to the popular local coffee shop on the street corner, successful...
Create a Brand Guidelines Document Hey there! Now that we've discussed the importance of creating a brand guidelines document let's dive into the specifics. First up, outlining your brand's identity is crucial in establishing a clear, consistent message across all platforms. Next, describing you...
The ultimate guide brand naming for creatives who want to learn how to brainstorm names for your clients, or an entrepreneur who's looking to brand a name.
Even the most established brands often have creative guidelines that don’t work for their business and are not being properly utilized by their team members, vendors, and agencies. Here’s a look at how to create a brand style guide that helps your company maintain quality and consistency in...