“It builds trust in your customers if they feel like you have a clear, consistent point of view,” says Ky Allport, creative director of branding agencyOutline. According to Ky, the best way to maintain a consistent brand identity is to create a thoughtful and comprehensive brand guide. “...
Developing comprehensive guidelines is a start. But companies also need to make the information accessible, update it regularly, and ensure that teams follow the guidelines whenever they create assets. What are brand guidelines? Brand guidelines document and share the rules, standards, and instructions...
In this guide, learn how to build your own brand from scratch and create a compelling and memorable brand identity that resonates with your target audience. Plus, explore what it takes to create a brand logo or catchy slogan, with real examples from successful brands andbranding designtips fro...
A brand style guide is a road map for your brand that helps your content remain consistent no matter who creates it. Learn how to build one in this guide.
A brand style guide takes the heart and soul of your brand—your mission, vision and values—and translates it into design. It also tells everyone exactly how to communicate your brand. So how do you create a brand style guide? We’ll show you how in five steps!
Create a Brand Guidelines Document Hey there! Now that we've discussed the importance of creating a brand guidelines document let's dive into the specifics. First up, outlining your brand's identity is crucial in establishing a clear, consistent message across all platforms. Next, describing you...
Depending on your needs, you can create a PDF document or a dedicated website. More and more brands choose to go digital and create dedicated brand portals that host their guidelines. While a digital style guide will certainly make it more accessible to everyone working with, for or on your...
2. Use logo guidelines to create a recognizable brand signature Brand story aside, your logo, the visual identity of your business is the most important part of your brand. It’s the one thing that everyone should immediately recognize as belonging to you, and only you. ...
Brand mission and vision:This is what you’re here to do. A mission statement, often 1-2 sentences, describes your purpose, values and goals, and how you can fulfill them. Your vision is a clear, long-term roadmap for where your brand is heading or the future you want to create. It...
🎨 To bring this visual identity to life, I worked closely with my team to develop a comprehensivebrand guidelinesdocument that outlined everything from our preferred font pairings to the exact hex codes for our brand colours. This ensured that every touchpoint of the Inkbot Design brand – fr...