Ivanauskiene, N., & Auruskeviciene, V. (2009). Loyalty programs challenges in retail banking industry. Economics and Management, (14), 407-412.Neringa Ivanauskiene and Viltė Auruskeviciene (2009). "Loyalty Programs Challenges in Retail Banking Industry", Economics & Management, Vol.14....
In the highly competitive banking industry, the success and failure of a business organizationmerely depends on how well it satisfies the needs and wants o... A Kibrom - 《Mekelle University》 被引量: 1发表: 2010年 加载更多研究点推荐 loyalty program Customer Loyalty Banking Industry ...
Factors of Customer Loyalty in Banking Industry excellentcustomerservice. It is an effective strategy for taking full advantage from the engagement betweencustomerswith organizations and also offering a competitive edge to survive in this tough market environment. The profitability and sustainability of any...
Hence in today's world, the companies who do not provide value to their customers bring an opportunity for the competitors to steal these customers. Same rule applies in banking sector hence this research focuses on finding the impact of service quality, customer satisfaction and loyalty programs ...
Value creation and value capture in the hotel industry. The basic organizational goals of the going concern concept are focused on the creation and capture of value. Value creation and value delivery in the cont... S Brlečić,VL Bagarić - International Scientific Conference Tourism in South...
Loyalty reward programs have long been primarily the province of credit cards, but rewards for debit programs are emerging as a big opportunity for financial institutions to stand out in this competitive space. During a PaymentsJournal podcast,Jeri Scheel, Senior Director of Product Strategy at Fiser...
Furthermore, a positive association has been shown between innovation and knowledge management practices in the banking industry. The aforementioned processes involve the procurement, utilization, and retention of information, all of which have a substantial impact on the cultivation of sustainable ...
LOYALTY PROGRAMS CHALLENGES IN RETAIL BANKING INDUSTRY. offering non-customized loyalty programs and that marketing specialists are not enough familiar with the factors that determine the choice of loyalty programs... Ivanauskiene,Neringa,Auruskeviciene,... - 《Economics & Management》 被引量: 6发表...
Retail loyalty programs evolved when progressive retailers recognized that without a "customer identification tool," they were unable to recognize individual customers and reward them for desired behavior. This was in obvious contrast to banking and telecommunications industries, among others, that have a...
Insurance After Years of Customer Loyalty Programs in Insurance, What Works, and What’s Next? Based on Bain’s 10 years of research, five themes describe the progress and challenges of earning customers’ advocacy in an increasingly digital experience. ...