Ivanauskiene, N., & Auruskeviciene, V. (2009). Loyalty programs challenges in retail banking industry. Economics and Management, (14), 407-412.Neringa Ivanauskiene and Viltė Auruskeviciene (2009). "Loyalty Programs Challenges in Retail Banking Industry", Economics & Management, Vol.14....
Customer satisfaction, the quality of the product given to the customers, and the services by the participating retailer is the elements to make a loyalty program a success, thus creating loyal customers towards an organization especially the banking industry. 展开 ...
Factors of Customer Loyalty in Banking Industry excellentcustomerservice. It is an effective strategy for taking full advantage from the engagement betweencustomerswith organizations and also offering a competitive edge to survive in this tough market environment. The profitability and sustainability of any...
Identification of drivers of client satisfaction and loyalty in banking industrybank imageclient trustloyaltysatisfactionservice qualityThe aim of this paper is to identify key drivers of satisfaction and loyalty among the bank clients. The data has been collected by means of a questionnaire. The ...
Identification of drivers of client satisfaction and loyalty in banking industry The aim of this paper is to identify key drivers of satisfaction and loyalty among the bank clients. The data has been collected by means of a questionnair......
aThe present study focuses on the banking industry and reveals several factors that influence customer perceptions of service quality. It examinesthe differences between private and public banks interms of their customers’ perceived service quality and their effecton loyalty. It further studies the elem...
LOYALTY PROGRAMS CHALLENGES IN RETAIL BANKING INDUSTRY. offering non-customized loyalty programs and that marketing specialists are not enough familiar with the factors that determine the choice of loyalty programs... Ivanauskiene,Neringa,Auruskeviciene,... - 《Economics & Management》 被引量: 6发表...
aThe present study focuses on the banking industry and reveals several factors that influence customer perceptions of service quality. It examines the differences between private and public banks interms of their customers’ perceived service quality and their effect on loyalty. It further studies the ...
Our beliefs about customer loyalty programs Grounded in our deep experience in travel industry marketing, informed by our understanding of the marketplace, and with an eye to the future, we believe loyalty should: Drive a specific customer behavior that corresponds to a specific value ...
After Years of Customer Loyalty Programs in Insurance, What Works, and What’s Next? Based on Bain’s 10 years of research, five themes describe the progress and challenges of earning customers’ advocacy in an increasingly digital experience. BriefApr 12, 2024 Banking Customer Behavior and Loyal...