Economics & ManagementIvanauskiene, N., & Auruskeviciene, V. (2009). Loyalty programs challenges in retail banking industry. Economics and Management, (14), 407-412.Ivanauskiene, N. and V. Auruskeviciene (2009). "Loyalty programs challenges in retail banking industry." Economics & ...
Hsin-Hui “Sunny” Hu,Chun-Te Huang,Po-Tsang Chen - 《International Journal of Hospitality Management》 被引量: 88发表: 2010年 Customer Loyalty: A New Look at the Benefits of Improving Segmentation Efforts with Rewards Programs Reward programs continue to proliferate nearly three decades after Ame...
Loyalty programs were defined as all reward programs that provided the customer with a benefit when purchasing or using the products or services of the associated brands. The survey was conducted on retailers and service providers from 41 categories, providing results for a broad spectrum of loyalty...
Loyalty programs were defined as all reward programs that provided the customer with a benefit when purchasing or using the products or services of the associated brands. The survey was conducted on retailers and service providers from 41 categories, providing results for a broad spectrum of loyalty...
but they may not be a master of all of them. Banks are not experts at everything, so the level of expertise the client receives is likely to be lower than if he had used a specialist in a particular area. Finally, private bankers are paid by the bank, so their primary ...
Use ML-driven product recommendations, IoT-fueled loyalty programs, and advanced cashback functionality to take user engagement to the next level. Tame the diversity of your offering with in-app appointment scheduling, push notifications about low balance or payment deadlines, and non-traditional servic...
Most respondents report that their primary bank does a good job of personalization in terms of respecting privacy, offering products that meet their needs, and actively resolving issues. Where banks have the most room for improvement is in loyalty programs and personalized interactions. ...
The more appealing the app’s personalized recommendations become, the more money its users will save via discounts and loyalty programs—and the more commissions the bank will earn from its vendor partners. Everyone involved benefits from MyLifeAssistant’s constantly improving analytics and its ...
Once you have isolated and accounted for market-structure-oriented drivers of enterprise value, how much of the residual value gap to your competitors can be closed by further harnessing endowments your bank enjoys (for example, brand and community loyalty)? How much would need to rely on ...
Deliver timely, meaningful customer interactions to increase engagement, boost profitability, and foster loyalty. Make smarter, faster credit decisions. Make better risk-related decisions that are fair, accountable, transparent and explainable. Simplify customer onboarding. Detect suspicious behavior while ...