GMS are the largest provider of customised F&B loyalty programs for the hotel industry in Asia-Pacific. GMS Group is a multinational headquartered in Singapore and premium provider of customized loyalty marketing solutions and related technology products
If you find yourself constantly moving from one hotel chain to another, and don’t really care about earning loyalty points with one program, theHotels.com loyalty programis actually the most rewarding loyalty program, offering between 8-10% back on all stays, with easy to use “free nights...
While it may seem like there are a lot of decisions to make, the most important thing for hoteliers to do is to focus on the key fundamentals of a successful loyalty program: an easy-to-understand system, clean data to leverage, attention-grabbing rewards, and personalized experiences. As ...
Well, starting with the obvious, hoteliers have to make sure that they have a loyalty program. Even though the concept might already seem slightly outdated, some hotels are still missing a loyalty program and hospitality trends are not something to be ignored. At least, not without expecting ...
Hoteliers have options when it comes to rewarding repeat customers, and finding the right program to suit your audience and brand is necessary for success. Hoteliers need to ask themselves a few questions: What type of guests are staying at your hotel? What are they looking for when they st...
The longer game: this is the world’s largest point-based program for independent hotels. Unlike major hotel programs in which you’re accruing points and miles that can be exchanged for dynamically priced rewards, this system is refreshingly straightforward. ...
If you are a hotel lover, you should be interested in their loyalty programs. Indeed, whether you sleep in hotels for business travel or for...
Buffet Experience for 4at choice of Shangri-La, Kerry, JEN or Traders hotel with buffet dining This is simply way beyond anything else I’m aware of from other chains, likeMarriott CobaltorGHA Red Level. I understand that the number of members in this program is starting quite s...
Can you Make the Best Out of a Hotel Loyalty Program? How can eZee Help Hotels with Loyalty Programs? FAQs What is the Hotel Loyalty Program? The hotel loyalty program is a reward based marketing strategy used for guest retention as well as new guest acquisition. It is also known as the...
Thisstudyattemptstoexaminecustomers'perceivedvalueofhotelloyaltyprograms,toidentifytherelationshipbetweenperceivedprogramvalueandactiveloyalty,andtoexaminetheeffectofperceivedprogramvalueindeterminingcustomers'activeloyalty.Design/methodology/approachAnextensivesampleof15,000respondentswasrandomlyselectedfromapoolofUSdomestic...