But after sometime, hoteliers noticed that these loyalty programs proved more beneficial to airlines. Following this, hotels started to design and develop their own loyalty programs. Over the time, these loyalty programs evolved drastically. If we take a look at the current scenario, guests can ...
CUSTOMER loyalty programsIn the last decade, hospitality companies have broadly adopted new technologies and social media tools for marketing purposes. One important application is the engagement with customers through a relationship approach. In this article, we focus on understanding how hotels employ ...
If you are a hotel lover, you should be interested in their loyalty programs. Indeed, whether you sleep in hotels for business travel or for...
Hotel rewards programs want to attract good customers with proven loyalty. A strategy for doing so is to match your current earned hotel elite status to the corresponding elite status in their hotel loyalty program.This match gives a proven loyal customer time to try out the new brand while ...
What should be included in a hotel customer loyalty program? A hotel customer loyalty program should allow guests to earn points easily as they stay and spend money at your property. The more they stay, the more they earn. Loyalty programs should make guests feel like valued members of your...
All in all, engaging the customer can turn out to be a real challenge, but loyalty programs are a valuable asset for hotels. They are also a long-term investment in the guests’ beneficial experience and the hotel’s positive reputation....
While it goes without saying the top tier of any hotel loyalty program delivers the chain’s best perks, reaching that lofty level isn’t always easy – especially for travellers who spread their wings to a variety of destinations, staying at different hotels rather than a single brand. ...
While many small hotel companies have excellent programs to reward customer loyalty, most people should pursue elite status with one of the bigger hotel chains. Why? Because it increases the likelihood of finding a participating hotel for your chosen loyalty program in any given destination. With ...
What are they looking for when they stay? Determining who your guests are and what they want will help you create the right system to reward them. Here are the most common types of hotel loyalty programs: Point programs Point programs are very popular and are frequently used in other industr...
Purpose - This study attempts to examine customers' perceived value of hotel loyalty programs, to identify the relationship between perceived program value and active loyalty, and to examine the effect of perceived program value in determining customers' active loyalty. Design/methodology/approach - An...