A Likert Scale is a psychometric scale commonly used in research questionnaires in psychology, social sciences, statistics, business and marketing.
In 1932, Renis Likert invented a measurement method, called the Likert Scales (often called a rating scale), used in questionnaires such as attitude surveys. They allow answers that range from such choices “strongly disagree” to “strongly agree.” It is the most widely used scale in survey...
What is a Likert scale? Likert scales are reliable for measuring opinions, perceptions, and behaviors. Learn how to use it and analyze results.
One paradigm to answer this question is by applying Likert Scale (LS) to compare the agreements to different alternatives, and the respective LS scores are then transferred into rank order of preference. However, using LS to infer choices is somewhat debatable because the measurement format of LS...
02. Scale type The items must always have two extreme positions and an intermediate answer option that serves as graduation between the extremes. 03. Number of answer options It is essential to mention that although the most common Likert Scale is that of 5 items, the use of more items help...
Tips for working with Likert scale questions Use an even number of answer options sometimes When designing Likert scale questions, it is sometimes better to use an even number of answer options, such as 4 or 6. This avoids a neutral option in the middle and forces respondents to express a ...
Did you know you could elevate your market research with something as simple as a likert scale? Discover how with our complete guide.
This is the case whether you choose to have 5, 7, or 9 response choices. Image Source When to Use a Likert Scale When might you use a Likert scale? If you want to do any of the following: Measure attitudes. Likert scales help capture participant sentiment when you want to assess ...
The best practice is to offer fewer choices. You can then probe deeper with a follow-up question to uncover the reasons why. Even Likert Scale Questions An ‘even’ Likert scale question has an even (i.e. 2, 4, 6, etc.) number of multiple-choice responses. In other words, without ...
Often several such scales are used and an overall score calculated as the sum of the individual scores. One must be careful to differentiate between scores on an individual item or element and a summative scale. Investigators often ask how many choices should be used in a scale. The larger ...