When designing Likert scale questions, it is sometimes better to use an even number of answer options, such as 4 or 6. This avoids a neutral option in the middle and forces respondents to express a positive or negative attitude towards the statement. Use clear and specific wording Formulate t...
Likert scalePreferenceHow people make choices among alternatives are of interest in different areas of psychological research. One paradigm to answer this question is by applying Likert Scale (LS) to compare the agreements to different alternatives, and the respective LS scores are then transferred ...
You can create a Likert scale on your own with these two question types: The Matrix/Rating Scale question type, which allows you to assign custom weights to answer choices. If you make it a single-row rating scale, the question will look like a multiple choice question to people taking yo...
Did you know you could elevate your market research with something as simple as a likert scale? Discover how with our complete guide.
A Rating question is a single-select scale question, often referred to as a Likert Scale. Use Rating questions to collect respondents' opinions using answer choices that range from one extreme to...
The simplest ‘even’ Likert scale question is of course 2. This compels respondents to either agree or disagree, or perhaps express satisfaction or dissatisfaction. These ultra-simple binary choices may, in some circumstances, provide what’s required. But it has been found (Jones (1968)) that...
The word “Scale” used in the name, refers to the total sum of all Likert Items used in the question. For example, in a question with 5 Likert Items and 4 Selection Choices, each item has answers from 1 to 5, but the scale for this question is between 4 to 20. Four is the ...
When you write a Likert scale question, you should also: Have an odd number of answer choices. That way, there’s always a neutral option in the center. If you have an even number of answer choices, your respondent might feel pressured to lean one way or the other. That can lead to...
Likert Scale is basically a type of scale used to measure the respondent’s opinion towards a particular subject. The survey takers are given single choice and close-ended questions that allow the brands to collect more detailed information than a yes/no binary answer. ...
Survey respondents need adequate choices, and these two scales give them a nice blend of both positive and negative answers, as well as one neutral option, without overwhelming them. Additionally, once you’ve decided which point system you’re going to use for your Likert scale survey, it’...