Bell, Simon J., Seigyoung Auh, and Karen Smalley (2005) "Customer Relationship Dynamics: Service Quality and Customer Loyalty in the Context of Varying Levels of Customer Expertise and Switching Costs" Journal of the Academy of Marketing Science, 33 2, 169-183...
If you are in business you will hopefully already appreciate the high value of customer loyalty. While of course it is great to be continually attracting fresh, new customers and clients these can cost more to acquire and don’t spend as much as loyal, repeat customers, who will...
Ensure high levels of customer service and satisfaction. Customer service Achieving customer satisfaction is vital for any business and wider service organizations. And good customer service can lead to customer retention, loyalty and competitive edge. We have a range of products and services to help...
Theresults showed that asidefrom system trust, each scope of trust has a positive eff ect on customer loyalty. At the same time, firm-specifi c trust and interpersonal trust have mediating effects and interpersonal trust has greater mediating effect than firm-specifi c trust.Jau-Shyong Wang...
Both technical and functional service quality are hypothesized to have a reduced relationship with customer loyalty as perceived switching costs increase. Three-way interactions between the main effects of service quality, customer expertise, and perceived switching costs yield additional insight into the ...
aBased on the depth of customer loyalty, it can be divided into four administrative levels, namely perceived loyalty, sensibilities loyalty, intent loyalty and behavior loyalty. 基于顾客忠诚的深度,它可以被划分成四个行政水平,即被察觉的忠诚、感觉忠诚、专心忠诚和行为忠诚。 [translate] ...
This is a preview of subscription content, log in via an institution to check access. About this book This book presents a new and practical segmentation approach to be used in global customer management in the form of a scale by which to measure the level of corporate globalization. This ...
Once a customer has successfully interacted with a loyalty program's gaming mechanics, they feel a sense of achievement, which releases feel-good dopamine. This positive experience leads to increased loyalty and a willingness to engage with the company on a deeper level. In addition, games ...
Customer satisfaction is directly tied to customer loyalty and retention, which are key factors in the success of your business. But how do you measure something as subjective as customer satisfaction?Fortunately, there are several methods that businesses can use to gather feedback and measure ...
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