For example, a long session duration for a blog post is good. This signals your readers find your content engaging and relevant. Whereas a long session duration for a checkout page on an ecommerce site suggests there may be issues with your site. Since the process should be quick and smoo...
The revenue from each customer visit to your website is Revenue Per Visitor mean. It can be calculated by dividing the total revenue by the total of customer visits during a given period. For example, if your revenue in March is 6000$ and the number of visitors in March is 3000 then yo...
If you observe low conversion rates on mobile, it’s a clear indication that you need to work on improving the design of your website for mobile users. Metrics such as visitors by country and language provide insights into your audience’s locations and preferred browser languages. Leveraging ...
The churn rate is one of the essential metrics for e-commerce businesses. It measures how many customers are leaving your site and how quickly they are doing so. A high churn rate can indicate that your site is not meeting customer expectations, leading to lost sales and decreased profits. ...
A simple and easy place to start with a KPI for small business is to track your net profit over time. Is your company getting more or less profitable year to year? net profit = revenue – expenses You won’t always expect that your net profit goes up. Sometimes you’ll see a dip in...
%.Running internal business systems or maintaining a website is neither your core competency, nor something that generates sales for you; this idea should be reflected in your expenses structure – pay enough to keep systems running smoothly, but don’t chase around for cutting-edge technologies....
New users is a KPI that Google Analytics tracks whenever a new session is initiated on your client’s website. It gives an insight into the percentage of new people who landed on the client’s site for the first time ever. Google keeps track of this number by determining whether or not...
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The best thing to do is to make sure you get in front of them by closely monitoring your website or application using a real user monitoring tool. 8. Peak Response Time Peak response time (PRT) measures the longest response time for all the requests coming through the server. It will ...
Examples of these are the number of overtime hours worked and the profit margin for a flagship product. The number of overtime hours worked may be a leading KPI should the company begin to notice poorermanufacturingquality. Alternatively, profit margins are a result of operations and are conside...