Establishing yourkey performance indicators (KPIs)will allow you to measure the success of your marketing plan in relation to your company’s value proposition. In other words, they track the effectiveness of your marketing strategy. For example, if your goal is to engage with a certain demograph...
OKRs can’t replace KPIs, but you can use KPIs when writing OKRs. Taking too much inspiration from others— Competitive research should be part of the OKR brainstorming process to help you identify benchmarks and best practices. However, the best sources of inspiration for OKRs are your ...
How to Define S.M.A.R.T. Objectives SMART objectives are specific, measurable, achievable, realistic, and time-bound. To write SMART goals, consider the key performance indicators (KPIs) that are specific to your business or project. Specific: Define your objectives clearly, in detail, leavi...
OKR Examples: How to Write Objectives and Key Results How to Grade and Score your OKRs How to Improve OKRs When They’re not Working Pairing Quantity and Quality Key Results: What are Some Examples? Company-wide OKRs: What are Some Examples? Inputs vs. Outputs with OKRs Why use...
Stats and key performance indicators (KPIs) to consider using in your case study: Ramp up time: How long did it take to get started with your product? Did it improve any other facet of their workflow? Sales results: How did the product impact your customer’s bottom line?
It is also useful to think about KPIs (key performance indicators) when thinking about how to write a marketing plan. These are measurable values that can be used to set goals and objectives. Some important KPIs are. Click-through rate ...
Bear in mind that you can only create a status report once you’ve got a plan or aroadmapto mark progress against. Status reports are shaped by information—e.g. metrics and key performance indicators (KPIs)—most relevant to your project, so each one looks slightly different. However, th...
Welcome to the Ultimate KPI Guide. Perfect for newcomers and those seeking a refresher, this guide breaks down key performance indicator basics in everyday English. We'll show you exactly how to develop KPIs using a step-by-step system and we'll navigate through various strategies and tools ...
As you progress down the infographic, emphasize major KPIs using bigger text and charts that show the successes your client has had since working with you. Pro tip:Make the top of your infographic visually interesting to attract clicks. Don’t be afraid to front-load a particularly intere...
Measure your performance and optimize based on KPIs 01. Understand your audience before you write the first word No matter how brilliant of a writer you are, you can’t reach your audience if you don’t understand what they want. To get to the bottom of this, make it your mission to ...