The intention of this article isnotto provide an exhaustive list of KPIs for every website type. Instead, its purpose is to bring you closer to identifying, measuring, analyzing, and tweaking the metrics that matter most for your site. So feel free to mix and match the Key Performance Indi...
Similar to the AToS metric, Page Views per Visit is another key metric often used for eCommerce KPIs. It’s simply the average number of webpages viewed during each visit to your site. It shows engagement and highlights how informative the content may be. Exit Pages You’ll find the visit...
If you only report KPI for show-and-tell, you’re doing a disservice to your business. KPIs mean little in the long run if they don’t match your goals. And you only know whether you’re chasing the right goals if you associate them with the right KPI. HANDPICKED RELATED CONTENT:How...
Beyond these two KPIs, continue tracking other social media engagement KPIs such as: Brand mentions: How many other individuals or businesses are tagging you in their conversations Referral traffic:Number of people who visit your website from your social media (or even other sites) Sentiment:Engag...
This motivates engagement with the process. Govern Data Diligently Strong data governance must safeguard the quality and reliability of KPI data. Governance policies for security, access, data quality and lifecycle management give stakeholders trust. Reinforce KPI-Driven Culture Regular training and ...
This metric calculates the total amount of money generated from monetizing user engagement on your website. How to calculate Ad Revenue? Ad revenue comes in different formats. Some sites have sponsorship agreements, display banners using Google AdSense or a similar publisher display network, or work...
Google Analytics 4 (GA4), particularly useful for tracking organic sessions Fullstory, which offers insights into the customer journey Funnelytics, for marketing funnel visualization For those seeking to understand user engagement on their websites, some useful tools include: ...
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which is a term that describes when potential customers come to a landing page and then leave it without doing anything else, shows potential lost sales. This metric can show you when your website isn’t performing well and may be ready for an upgrade. The better your user engagement, the...
Bounce rate:The percentage of how many visitors have accessed a single page of the company website and soon after left without further navigation on to the next page. Engagement Index:The total number of visitors who had some interaction with the page divided by the absolute total number of ...