KPI, or key performance indicators, are essential metrics businesses use to measure marketing campaign performance. Whether you’re implementing an organic social media strategy or using digital display advertising to get more web traffic, you must figure out which key metrics you want to track to ...
It would be the same thing if you were running social media campaigns for followers onTwitterorInstagram. So, what if you’re running aGoogle AdWordscampaign and your end goal is leads? In that case, your KPI wouldn’t be anything like traffic or clicks. It would be how many people you...
What is a KPI? ‘KPI’ stands for Key Performance Indicator. In SEO, KPIs are metrics used to measure the success of a campaign. KPIs are typically quantifiable data points, such as total organic traffic, conversion rate, or rankings in Google. More About KPIs KPIs measure the success of ...
37. Social Media Mentions What is it:How often your brand is mentioned across social media platforms Why track it:Indicates the level of online brand awareness 38. Viral Coefficient What is it:Number of new users that each existing user generates ...
These days, brands are putting all kinds of work and effort into their marketing strategies, supporting brand awareness, conversions and customer satisfaction with an array of collateral and content. But how can you be sure that your blog, social media and campaign collateral is truly making an ...
For example, an outcome metric for a marketing campaign could be the increase in customer conversions. Benchmarks: Benchmarking involves comparing an organization’s performance to industry standards, competitors, or historical data. This type of KPI provides more context and helps determine whether ...
他要帶領底下的團隊為企業進行數位行銷,負責策畫和監督數位行銷活動(digital marketing campaign)、管理數位行銷預算(budget) 並整理出社群行銷活動的成效報告(performance report)。 Social Media Marketing Coordinator 社群行銷專員 他負責經營企業的社群平台(social media platform)並和社群媒體使用者互動、調查時下熱門潮...
DashThis also offers a range of ready-made templates and a drag-and-drop interface to customize the dashboard, making it a powerful tool for analyzing marketing campaign KPIs. It is also helpful to use this tool for a general sales KPI performance management software. 8. Polymer Polymer is ...
Social media engagement Conclusion: Keeping a Pulse on Your Plan With the foundational knowledge of the KPI anatomy and a few example starting points, it’s important you build out these metrics with detailed and specific data sources so you can truly evaluate if you’re achieving your goals. ...
For example, this video outlines how to set KPIs for social media: These are some of the top marketing KPIs: Return on Investment (ROI) Lifetime Value of a Customer (LTV) Customer Acquisition Cost (CAC) Conversion Rate For more KPI ideas, check out these resources: ...