Social media is a critical element of any marketing strategy. But the tricky thing is that social media is always evolving. Market conditions, trends, technology, industry standards, tools, and consumer expectations all shape how businesses use social media. Get it wrong, and you’ll fall flat....
Social sentiment, also known as sentiment analysis or opinion mining, is a method used to analyze and interpret people's emotions, opinions, and attitudes towards a specific topic, product, or entity.
Initially, the social media marketing was done to elaborate on the company’s website and drive traffic towards it; which in turn helped insocial sellingthe product of the company. However, in today’s date, social media identity is simply an extension of the brand itself. Today, the conten...
This is the golden rule no matter what type of business you run – whether you’re a small, local jewelry store or Coca-Cola.And KPIs (key performance indicators) help us do just that.A KPI is a measurable value that helps organizations track and evaluate their progress toward achieving ...
What is a key performance indicator? KPI stands for “key performance indicator”. It is a quantifiable measurement that tracks progress toward a specific business objective over a set period of time. KPIs help businesses set goals (targets), monitor their achievement (milestones), and identify ar...
Social-sharing features. “Going viral” on social media networks is the equivalent of winning an online lottery. To achieve the same calibre of sharing in your intranet, you need the ability to pass content along easily. When users can like and comment, follow colleagues, and @mention cowork...
Measurable.The KPI must be based on a goal that can be effectively measured so stakeholders will be able to clearly see how successfully the goal is being met. Achievable.The KPI's goal should be both realistic and achievable. Relevant.The KPI should be relevant to the organization's larger...
Leads generated refers to the number of leads that are generated from your social media channels. A lead is a potential customer who has shown interest in your product or service and has provided their contact information. Earned Media Value (EMV) ...
1. A KPI isquantifiable– This translates into having a number ascribed to it 2. A KPI ismeasurable– It can be compared with past trends as well as future projections 3. A KPI iscrucial– Inherently, they should be essential to the overall health of the business ...
A key performance indicator, or KPI for short, is one gauge of how well your business is hitting its performance targets. Learn more.