Social sentiment, also known as sentiment analysis or opinion mining, is a method used to analyze and interpret people's emotions, opinions, and attitudes towards a specific topic, product, or entity.
This is the golden rule no matter what type of business you run – whether you’re a small, local jewelry store or Coca-Cola.And KPIs (key performance indicators) help us do just that.A KPI is a measurable value that helps organizations track and evaluate their progress toward achieving ...
You can classify functional KPIs as either strategic or operational. If a certain organizational function plays a crucial role in business strategy, you would draw your KPIs from that function. Revenue growth, for example, is a popular strategic KPI tied to financial functions. Meanwhile, if a f...
Initially, the social media marketing was done to elaborate on the company’s website and drive traffic towards it; which in turn helped insocial sellingthe product of the company. However, in today’s date, social media identity is simply an extension of the brand itself. Today, the conten...
Social-sharing features. “Going viral” on social media networks is the equivalent of winning an online lottery. To achieve the same calibre of sharing in your intranet, you need the ability to pass content along easily. When users can like and comment, follow colleagues, and @mention cowork...
1. A KPI isquantifiable– This translates into having a number ascribed to it 2. A KPI ismeasurable– It can be compared with past trends as well as future projections 3. A KPI iscrucial– Inherently, they should be essential to the overall health of the business ...
Leads generated refers to the number of leads that are generated from your social media channels. A lead is a potential customer who has shown interest in your product or service and has provided their contact information. Earned Media Value (EMV) ...
If a campaign is successful, consumers will choose the brands that had previously been marketed to them. As a result, sales are very thinly layered over long time periods. Brand marketers ...
Measurable.The KPI must be based on a goal that can be effectively measured so stakeholders will be able to clearly see how successfully the goal is being met. Achievable.The KPI's goal should be both realistic and achievable. Relevant.The KPI should be relevant to the organization's larger...
A KPI is a type of metric, but specifically a metric that can measure performance and has been deemed important. So, the number of people in your team with blue eyes is a metric, but it doesn’t measure performance and it’s not important. ...