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G. Armstrong, P. Kotler, M. Harker, y R. Brennan Marketing: An introduction (1st European edition) PearsonAuthor links open overlay panelJesús J. Cambra FierroShow more Add to Mendeley Share Cite https://doi.org/10.1016/S1138-5758(10)70014-1Get rights and content...
Marketing: An Introduction, 2007, Gary M. Armstrong, Philip Kotler, 0131984543, 9780131984547, Pearson/Prentice Hall, 2007 来自 ocuwukah.files.wordpress.com 喜欢 0 阅读量: 173 作者:DOWNLOAD,keyword=Marketing 摘要: The AAMT Book of Style for Medical Transcription , Claudia J. Tessier, Jan 1, ...
kotlerarmstrongmarketingprinciplesref营销reseller Chapter 3 Analyzing the Marketing Environment 1) You are directed to study the actors close to the company that affect its ability to serve its customers-departments within the company, suppliers, marketing intermediaries, customer markets, competitors, and...
principles of marketing (Armstrong & Kotler) ch3 Chapter3 AnalyzingtheMarketingEnvironment Chapter1 RestStop:PreviewingtheConcepts Describetheenvironmentalforcesthataffectthe company’sabilitytoserveitscustomers.Explainhowchangesinthedemographicandeconomicenvironmentsaffectmarketingdecisions.Identifythemajor...
6)MarketingstimuliconsistofthefourPs.WhichisNOToneofthese? A)product B)politics C)price D)promotion E)place Answer:B Diff:2 PageRef:136 Skill:Concept Objective:5-1 7)Themarketerwantstounderstandhowthestimuliarechangedintoresponsesinsidetheconsumer's___,whichhastwoparts.First,thebuyer'scharacteristi...
aIn order to argue more systematically, Armstrong and Kotler’s (2006) model of the marketing mix (the 4Ps) is followed and explored in the section, adding culture’s impact on designing a marketing strategy centred on Chinese consumers. The study demonstrates how IKEA Shanghai manages to act...
作者:Kotler, Philip / Armstrong, Gary 出版社:pearson 出版时间:2012-00-00 开本:大16开 印刷时间:0000-00-00 ,购买Principles Of Marketing ( fourteenth edition ) 英文原版等艺术相关商品,欢迎您到孔夫子旧书网
市场营销学 第12版 中文版 科特勒 阿姆斯特朗 机械工业出版社Marketing an Introduction 12ed/Armstrong/Kotler市场营销管理教材正版 作者:(美)加里·阿姆斯特朗//菲利普·科特勒|译者:赵占波//何志毅出版社:机械工业出版社出版时间:2020年08月 手机专享价 ¥...