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G. Armstrong, P. Kotler, M. Harker, y R. Brennan Marketing: An introduction (1st European edition) PearsonAuthor links open overlay panelJesús J. Cambra FierroShow more Add to Mendeley Share Cite https://doi.org/10.1016/S1138-5758(10)70014-1Get rights and content...
Principles of Marketing, 1991, Philip Kotler, Gary Armstrong, 0137216149, 9780137216147, Prentice Hall, 1991 来自 vihuderaf.files.wordpress.com 喜欢 0 阅读量: 141 作者: DOWNLOAD 摘要: Outlines and Highlights for Marketing An Introduction by David Pickton, ISBN, Cram101 Textbook Reviews, 2010, ...
Kotler, P., Armstrong, G., Saunders, J., Wong, V. (2007): Grundlagen des Marketing, 4. Aufl., München. Google Scholar Kotler, P., Bliemel, F. (2006): Marketing-Management. Analyse, Planung und Verwirklichung, 10. Aufl., München. Google Scholar Krüger, R. (2004): Das Just...
kotlerarmstrongmarketingprinciplesref营销reseller Chapter 3 Analyzing the Marketing Environment 1) You are directed to study the actors close to the company that affect its ability to serve its customers-departments within the company, suppliers, marketing intermediaries, customer markets, competitors, and...
Kotler, P., & Armstrong, G. (2013). Principles of marketing. Pearson Educación. Google Scholar Kotler, P., & Roberto, E. (1992). Marketing social. Diaz de Santos. Google Scholar Kotler, P., & Zaltman, G. (1971). Social marketing: An approach to planned social change. Journal ...
principles of marketing (Armstrong & Kotler) ch3 Chapter3 AnalyzingtheMarketingEnvironment Chapter1 RestStop:PreviewingtheConcepts Describetheenvironmentalforcesthataffectthe company’sabilitytoserveitscustomers.Explainhowchangesinthedemographicandeconomicenvironmentsaffectmarketingdecisions.Identifythemajor...
Principles of Marketing, 13e (KotlerArmstrong):市场营销原理,13E(kotlerarmstrong) 下载文档 收藏 打印 转格式 147阅读文档大小:159.5K44页百百度文库上传于2015-04-23格式:DOC null 热度: null 热度: null 热度: Chapter5ConsumerMarketsandConsumerBuyerBehavior ...
Kotler, P., G. Armstrong, J. Saunders, und V. Wong. 2011. Grundlagen des Marketing. 5. Aufl. München: Pearson Studium. Google Scholar Kozinets, R. V., K. de Valck, A. C. Wojnicki, und S. J. S. Wilner. 2010. Networked narratives: Understanding word-of-mouth marketing in onl...