Clarifying the local South African findingsChris Nortje, Media Lead at Kantar, concluded: “The ability for new market players to enter a market and immediately garner great ad equity showcases that marketers need to always be on the lookout for new media partners and cannot become locked into ...
Thailand'sMedia Research Development Association includes representatives from the major broadcasters, TV operators (satellite, cable and free to air) and media agencies. The Association expects close cooperation with The National Broadcasting and Telecommunications Commission which has been supported the impl...
SINGAPORE,Sept. 7, 2022/PRNewswire/ -- Kantar, the world's leading marketing data and analytics company today identified Amazon as the global media brand in which consumers enjoy ads the most. Adverts on the Amazon platform were cited by consumers as more relevant and useful than others. Med...
Nigeria, Norway, Pakistan, Panama, Peru, Philippines, Poland, Portugal, Romania, Saudi Arabia, Serbia, Singapore, Slovakia, South Africa, South Korea, Spain, Sri Lanka, Sweden, Switzerland, Taiwan, Thailand, Turkiye, Ukraine, United Arab Emirates, United Kingdom, United States of America, Viet...