Amazon leads the overall Ad Equity ranking among the nine digital media brands measured globally in 2022. People find ads on Amazon relevant, useful and of better quality, making it the most popular ad platform among consumers this year. Amazon advertising is also the most preferred brand locally...
Customer engagement is the way brands actively build an ongoing relationship with their customers through meaningful interactions along the customer journey. By cultivating this relationship, brands can foster lasting loyalty and excitement among custome
About Kantar:Kantar is the world's leading data, insights and consulting company. We understand more about how people think, feel, shop, share, vote and view than anyone else. Combining our expertise in human understanding with advanced technologies, Kantar's 30,000 people help ...
Don't Make These Influencer Marketing Mistakes Thinking about emailing influencers to ask them for backlinks or tweets? Most people are terrible… Gareth Hancock Gareth is a Content Specialist atGrizzle,a content marketing & SEO agency, and a copywriter and content writer for SaaS and tech brands...
In 2020, after 3 years of negotiations with its owner, Kantar Media, Emmanuel Debuyck succeeded in buying the company. Debuyck, current CEO of Adwanted Group, along with CEO of Adwanted US SRDS, Heather Petaccio, have a shared vision. They see a vast field of possibilities including the...
Brand awareness is the foundation—it represents how well consumers can recognize and recall your brand within a product category. High awareness makes it easier for customers to consider and choose your brand when making purchases. By employing marketing tactics like paid advertising, social media ca...
CONSUMER good fads come and go at a surprising fast pace, and one of the surest signs of that trend is the role product packaging has come to play in marketing strategies. Buyers are fickle. What they
Martin Guerrieria Head of Kantar BrandZ Get in touch BrandZBrand Apple sits on top of the Kantar BrandZ Most Valuable Global Brands 2022 ranking and is on track to become the first trillion-dollar brand. With a brand value of $947.1bn, Apple stands out for its high degree of different...
Jason Yu is general manager at Kantar Worldpanel China. 1Kantar Worldpanel’s city tier definition is based on China’s administrative definition. Beijing, Shanghai and Guangzhou are Tier-1 cities; 24 provincial capitals and a handful of prosperous prefecture cities, such as Shenzhen, Dalian, Chon...
In this new environment, organisations with access to Kantar’s established Audience Intelligence and innovative Digital Activation Engine will have the upper hand. And when changes happen on a weekly basis, you need to know what is happening now, not learn about it after the fact. Get in ...