aat the University of Texas at Arlington. His research interests 在得克萨斯大学在阿灵顿。 他的研究兴趣[translate] aJaramillo’s research has appeared in multiple journals Jaramillo的研究出现于多本学报[translate] aof Business Research, and the Journal of Marketing 正在翻译,请等待...[translate]...
Kumar, A., Paul, J., & Unnithan, A. B. (2020). ‘Masstige’marketing: A review, synthesis and research agenda. Journal of Business Research, 113, 384-398. 家庭共享 家庭共享在营销和旅游业中的转折点:我们知道什么...
近年来在《管理世界》、《心理学报》、《管理科学学报》等国内重要期刊和《Journal of Marketing》、《Journal of Marketing Research》、《Journal of Business Research》、《Electronic Commerce Research and Applications》等国际一流SSCI期刊上共发表论文60余篇。出版了《网络口碑的形成、传播与影响机制研究》、《电子...
JOURNAL OF THE ACADEMY OF MARKETING SCIENCE《营销科学院学报》 JOURNAL OF THEORETICAL AND APPLIED ELECTRONIC COMMERCE RESEARCH《电子商务理论与应用研究杂志》 JOURNAL OF VACATION MARKETING《度假营销杂志》 JOURNAL OF WORLD BUSINESS《世界商业杂志》 JOURNAL OF WORLD ENERGY LAW & BUSINESS《世界能源法律与商业杂...
介绍一下自己Journal of Business Research投稿经历,因为是多年前的事情了,特地翻看了邮件,梳理了时间线和重要信息。 首先介绍一下个人情况和杂志信息。 个人情况:博士就读于英国大学,现在伦敦高校任教。研究领域较广,创新、创业、战略、营销、运营、旅游等都有涉猎。论文主要发表在IEEE Transactions on Engineering Manag...
《市场营销与创业研究杂志》(Journal Of Research In Marketing And Entrepreneurship)是一本以BUSINESS综合研究为特色的国际期刊。该刊由Emerald出版商该刊已被国际重要权威数据库SCIE收录。期刊聚焦BUSINESS领域的重点研究和前沿进展,及时刊载和报道该领域的研究成果,致力于成为该领域同行进行快速学术交流的信息窗口与平台。
The Journal of Research in Marketing and Entrepreneurship (JRME) publishes research that contributes to our developing knowledge of entrepreneurial and small business marketing. Even though research into the relationship between marketing and entrepreneurship is still relatively young, the subject has thus ...
attributes, but not functional attributes, depends on attention focus. When consumers focus their attention on Keywords: Consumer experiences specific experiential features, products with experiential attributes are evaluated more positively. In contrast, Experiential marketing the processing of functional ...
主持中央高校研究生创新基金项目1项、参与国家社科基金项目1项、省部级项目10余项,收录“全国百优管理案例”1篇。受邀担任International Journal of Emerging Markets (JCR Q2)、Asia Pacific Journal of Marketing and Logistics (JCR Q3)等期刊...
Retailing ( JR), Journal of Marketing Research ( JMR), Journal of International Business Studies ( JIBS), and Journal of International Marketing ( JIM)... GA Knight,GTM Hult,RE Bashaw - 《Journal of Business Research》 被引量: 44发表: 2004年 438 JOURNAL OF MARKETiNG RESEARCH, AUGUST 1994...