今天的这篇干货呢,是根据Des Traynor(下文中简称Des)播客里的访谈实录整理出来的,Tony UIwick(下文中简称Tony)是此次的访谈嘉宾,在产品设计工作方法领域,Tony UIwick已经作为领军人物研究了25年。他是创新咨询Strategyn公司的创始人,通过运用JTBD的原理和成果导向创新过程,帮助几百个公司开发了新的产品和服务项目。而...
8. 人们寻求能够在单一平台上完成整个任务的产品和服务,所以,解决方案永远有改善空间。 9. 客户需求与待办任务相关联时,创新变得可预测。 2)待办任务框架 为了更深入地了解客户的待办任务,公司可以首先将客户的待办任务作为一个过程进行研究。更具体地说,注意任务地图不是流程图,因为它不描述客户正在做什么。相反,它...
“jobs-to-be-done”就是我们想要完成的事,它包括各项任务和我们对这些任务的预期。我们会评估这些预期的完成情况,以确定我们对某项既定的“jobs-to-be-done”的满意度如何。 “jobs-to-be-done”本质上是否就是客户需求或痛点的另一个时髦的叫法?不是的,它是一个涵盖范围更广的概念。它的确包括这些内容,但...
8.There plenty of jobs to be done. A is Bare 相关知识点: 试题来源: 解析 【答案】B【核心短语/词汇】plenty of 许多【翻译】有许多工作要做。【解析】本题考查there be句型,有...,be动词和后面的主语保持一致。jobs是复数,所以be动词用are,故答案是B。 反馈 ...
8、提到用户需求是什么,可以更多的逼自己用的话术——用户究竟想干嘛,用户究竟要完成的工作是啥,我们能不能根据这个来定位,我们能不能帮他更好地完成工作,我们如何挖掘更深的价值,了解他究竟要做啥,才能更好的服务他,做出真正有价值的创新。 第二部分情感任务 ...
Jobs to Be Done is an outcome-driven approach to product development. Learn how to research and design for JTBD with templates and advice from UX experts.
To find ways to innovate, use the Jobs-to-be-Done framework to deconstruct the job a customer is trying to get done. By working through the questions here, we can map a customer job based on interviews with customers and internal experts. We start by understanding the execution step in or...
5)和我的情感交流 (It speaks to my emotions) 6)舒缓放松(Relaxing/Calming) 7)体现我的社会文化背景(My socio-cultural state) 8)寻找不一样的东西(Seeking difference) 9)社会归属(Peer Group) 这9个sub-job,蕴含了更为丰富和多元的用户情景和需求,虽然这是几年前在美国做的研究,但我相信这个结果对于QQ...
Christensen’s theory is known as the “Jobs” or “Jobs to Be Done” theory (“JTBD”) because it’s built around a central question: what is the job a person is hiring a product to do? What is the job to be done? If you can solve the mystery of Jobs to Be Done, you can ...
Jobs-to-be-Done can essentially be seen as an innovative process that requires companies to think outside the box when it comes to improving their products and services. For example, instead of assuming that competition is simply other companies that also make vacuum cleaners, it also includes ...