立即续费VIP 会员中心 VIP福利社 VIP免费专区 VIP专属特权 客户端 登录 百度文库 其他 jobs to be done theory to practice 中文版jobs to be done theory to practice 中文版:要做的工作从理论到实践 ©2022 Baidu |由 百度智能云 提供计算服务 | 使用百度前必读 | 文库协议 | 网站地图 | 百度营销 ...
A theory is a set of tenets that has been formed as an attempt to explain things that have already been substantiated by data. Jobs-to-be-Done Theory is comprised of a group of principles or tenets that explain how to make marketing more effective and innovation more p...
1. Outcome-Driven Innovation: JTBD Theory in Practice，Written by Tony Ulwick, publishing on Medium 2. Strategn’s Tony Ulwick on Jobs-to-be-Done,Written by DES TRAYNOR 本文由 @安 原创发布于人人都是产品经理，未经作者许可，禁止转载。题图来自Unsplash，基于CC0协议。
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Learning Jobs-to-be-Done Theory Learning Jobs-to-be-Done Theory Applying JTBD starts with understanding Jobs-to-be-Done Theory. JTBD Theory is based on the notion that people buy products and services to get “jobs” done. It provides the foundation for categorizing, defining, capturing, and...
The power of Jobs Theory is that the customer’s job-to-be-done is the anchor point for “where” to create value. That anchor point, while useful, does not contain enough information to indicate “how” to be successful in a market. For example, knowing that people struggle to “manage...
「用途理论」(Theory of jobs to be done):深入了解顾客寻求进步的困扰,进而创造出适当的方案及对应的体验,让困扰能够被顺利解决。简单来讲,就是知道顾客买商品/服务背后的原因,再来就对症下药了。 早上...
The proposition the jobs-to-be-done theory offers is the identification of such jobs needing solutions, which may lead to the creation of new markets or to the extension of existing ones, which do not provide good enough products.Scholars and academics put much emphasis on the process of ...
Turn your customer's Job-to-be-Done into innovative marketing ideas How to develop a product vision that unites and motivates your team
Applying JTBD starts with understanding Jobs-to-be-Done Theory. JTBD Theory is based on the notion that people buy products and services to get “jobs” done. It provides the foundation for categorizing, defining, capturing, and organizing all your customer’s needs — and aligning your value ...