Since 1935, Jaguar has been at its best when looking forward. With fearless creativity at our core, we continue to challenge convention.
作为对比，我们可以看看旧的 Jaguar 是什么样的：全大写，字母纵向粗大，横向纤细，虽然也是无衬线字母，但因为全大写和粗细变化，以及完整的字母特征，整体观感是偏经典的。最深入人心的「跳跃的美洲豹」logo 则取消了细节，依靠密集细横线中间的镂空呈现，依稀能看出是正在跳跃的美洲豹，但是原来捷豹 Jaguar logo 标...
Since 1935, Jaguar has been at its best when looking forward. With fearless creativity at our core, we continue to challenge convention.
Jaguar Rebrand Logo: Was There a Need? If you’re thinking about the why behind this rebrand, you’re not alone. Many people have been questioning the brand’s strategy and what led the Jaguar old logo to transform. The Evolution of Jaguar’s Logo ...
Jaguar更換全新Logo，广告不见奔跑捷豹及汽车而引发质疑 近来，英国豪华汽车品牌Jaguar为转型成全电动车品牌而推出了全新的标志和广告。内中移除了品牌标志性经典元素奔跑捷豹，广告也未展示汽车，因而遭到了广泛的批评。全新的品牌标志，把原本奔跑的捷豹图案改成了平面的几何文字造型，希望传递出未来感。而名为「Type 00...
继续挑战大伙对新事物接受能力的经典汽车品牌前赴后继,这次来到舞台中央的,是刚刚过了百年诞辰的英国汽车品牌捷豹,英文名 Jaguar,前不久,它刚刚发布了品牌焕新视频,把经典的捷豹「跳跃的美洲豹」logo 和 Jaguar 字母的字体都进行了大刀阔斧的改革。 捷豹Jaguar 换标,更时尚也更没辨识度了 ...
Jaguar Rebrand Logo: Was There a Need? If you’re thinking about the why behind this rebrand, you’re not alone. Many people have been questioning the brand’s strategy and what led the Jaguar old logo to transform. The Evolution of Jaguar’s Logo ...
捷豹的设计团队大概是喝了假酒,把汽车品牌当成了时尚杂志封面。那些线条平滑得像被ps过的模特大片,完全没有了英伦汽车的硬朗气质。你要是在街头看到这个LOGO,第一反应可能是:这是哪个小众美妆品牌?更搞笑的是,这个LOGO还意外地和手机品牌nothing产生了奇妙的"跨界联动"。两个品牌仿佛在玩"你抄我,我抄你"的梗,...
继续挑战大伙对新事物接受能力的经典汽车品牌前赴后继,这次来到舞台中央的,是刚刚过了百年诞辰的英国汽车品牌捷豹,英文名 Jaguar,前不久,它刚刚发布了品牌焕新视频,把经典的捷豹「跳跃的美洲豹」logo 和 Jaguar 字母的字体都进行了大刀阔斧的改革。 捷豹Jaguar 换标,更时尚也更没辨识度了 ...