There’s a new addition to the Jaguar rebranding logo. It’s a distinctive 16-bar strikethrough element that brings a sense of energy and movement to Jaguar’s branding. These horizontal bars create a unique visual signature across marketing materials while reinforcing Jaguar’s innovative ethos. ...
Jaguar’s transformation is defined by Exuberant Modernism, a creative philosophy that underpins all aspects of the new Jaguar brand world.It embraces bold designs, unexpected and original thinking, creating a brand character that will command attention through fearless creativity. Brand campaign still ...
The cat’s out of the bag: Jaguar has unveiled a new logo that emphasizes its posh pronunciation as it transitions into a “new era” that emphasizes its all-electric vehicle lineup.
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“growler” logo, which displayed a snarling jaguar’s face in the center of a roundel, topped by the brand name in an all-caps font. The new logo is a pared-down, sans-serif wordmark with lowercase letters (except, somewhat frustratingly, the “G”). The new “j” and “r” also...
The new limited‑run model also features a unique aluminum console finisher inspired by the E‑type’s rear‑view mirror casing, the E‑type 60th anniversary logo embossed on the headrests of the lightweight Performance seats and E‑type 60 badging shared with the lim...
Few car makes on modern highways possess the same rich traditions and outstanding characteristics as an auto with the Jaguar logo.
The beautifully styled bonnet badge, clock face, fuel cap and chassis plate are all finished with the commemorative E-type 60 logo, created judiciously by Jaguar Design. A light beech-rimmed steering wheel, as fitted to the 1961 cars, features a 24-carat gold horn push. TAILOR-MADE ACCESSORI...
new safety regulations and Jaguar was forced to remove the famous jumping jaguar from the hood of all models. It moved to the rear part of the cars, while the second logo with the animal’s face on silver or red font decorates the radiator grills of all Jaguar cars. Yet, the leaping ...
“New Volkswagen” centered around electric vehicles, accompanied by aflatter, thinner, and lighter logo. In 2020, in concert with the introduction of an electric concept car, BMW not only flattened its logo, but made its outer ringtransparent, in a move to “radiate more op...