Plus, the statistic at the bottom ("194,000+ customers in over 120 countries grow their businesses with HubSpot") provides social proof, which makes Hubspot look more credible in the eyes of the reader. Copywriting tips Wondering how you can improve the copywriting for your business? Here ...
Break down projects into digestable pieces: The shorter the deadline, the less possibility for the procrastinator to delay the work Always ask the procrastinator for the status when you see him or her and do it in public. This will help to develop reliability. ...
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Active voice takes responsibility — it’s credible, straightforward and efficient. Active voice: We ship all orders within 24 hours, and we fully guarantee our products for two years. Passive voice: All orders are shipped within 24 hours and products are fully guaranteed for two years. Which ...
Some financial service providers help readers select which market letters to follow by tracking those letters’ performance. They do so by evaluating how well investors would fare if they followed the advice of those letters. Hulbert Ratings(formerly known as the Hulbert Financial Digest) is a popu...
There’s also a third type of linking that you should focus on and that’s ultimately to get credible sources to link back to the content that you’ve created. Not only can it communicate to readers that your content is trustworthy, but it’s also great for organic search. ...
Brands will become more focused on cultivating long-term relationships, not one-off campaigns.Source;Influencer Marketing Hub Like the example of sigidigest and Daisybeet, they are now her regular Influencer, that she is easily associated with them. ...
Similarly, your content will likely link out to credible research and data, known as external sources. These links technically send readers away from your site, but they still offer relevant, useful information. External links can also add authority and verification to any claims you make, so se...
You must be a good technical writer to be able to write white papers. White papers are all about convincing your readers of your expertise. This can be achieved using two things: A strong argument and a well thought-out structure.
3. ChatGPT Is Less Credible On search engines, you know where information is coming from. Each time you search for something, you know the source of the webpage (i.e., brand or website). By putting in some effort, you can also check the authenticity of authors. ...