BodyArmor, created by Mike Repole in 2011, brought a new sports drink to the industry with a potassium-based beverage that had coconut water as its base. Gatorade and Powerade, also owned by Coca-Cola, are sodium-based. BodyArmor's Sports Drink and BodyArmor Lyte, the low-calorie ...
Coca-Cola is doubling its efforts to compete with Pepsi's Gatorade.Coke said it will take a big stake in red-hot sports drink maker BodyArmor, becoming the company's second-largest shareholder. Body Armor is an attractive competitor to both Gatorade and Coke's own Powerade, the biggest ...