But thePepsiCobrand and its chief rival Powerade, which is owned byCoca-Cola, are now grappling with changing consumer tastes that have led to slowing sales growth, even as U.S. adults are exercising more. Years of backlash from lawmakers and pediatricians about sports drinks’ high sugar an...
Powerade has 15% and Bodyarmor has 13%, and the rest collectively have 2%, according to Stanford. A spokesperson for Bodyarmor cited Nielsen research that shows Bodyarmor as the No. 2 seller in convenience stores, with a bigger base than Powerade across all sales channels. The PR representativ...
Coca-Cola is doubling its efforts to compete with Pepsi's Gatorade.Coke said it will take a big stake in red-hot sports drink maker BodyArmor, becoming the company's second-largest shareholder. Body Armor is an attractive competitor to both Gatorade and Coke's own Powerade, the biggest ...