The high costs are meant to convince wannabe entrepreneurs that LuLaRoe is a “serious” business. Still, turning a profit is difficult. The company estimates the average commission that reps earn is a paltry $85 per year, according to Tracy Coenen, a forensic accountant and critic of the ML...
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Founded in 2012 by Mark and DeAnne Stidham, LuLaRoe joins a large pool of companies that have enlisted over 20 million individuals across the country – nearly 75 percent of whom are women, according to the U.S. Direct Selling Association – to sell everything from yoga pants...
In this campaign, Molly targeted a specific group of people (LuLaRoe Consultants). She used Facebook Live (with Be.Live to schedule the broadcast ahead of time) to talk to them in real time, then used the broadcast as an ad. The main focus of this campaign was the #MollyBot that Moll...